Content Strategy

What Do People Think of Your Content? Ask Your Contact Center!

All of us want to improve the content and information we provide to the public, but we’re intimidated by where to start: Does our website provide clear content? Is the best information hidden on pages a few layers down? What should we tweet about

Tonya Beres

Feb 28, 2014

DigitalGov Search is Now Responsive

We’ve redesigned our mobile search results page. It now uses a card-based design and is responsive. This design gives searchers a more consistent user experience and access to the results anytime, anywhere, and on any device. Take a sneak peek of the new responsive results page.

Ammie Farraj Feijoo

Feb 27, 2014

Trends on Tuesday: Six New Changes in Kids’ Media Habits

Children’s mobile media use has doubled and in some cases tripled in the last two years, according an eSchool News report of a study by Common Sense Media. Here are the other key findings: Roughly twice

Lisa Wilcox

Feb 25, 2014

New Go.USA.gov Features: Search Your URLs, Add Notes, New Bookmarklet, and More

You can now log in to Go.USA.gov with your username or email address, one of the new improvements added to the government URL shortener.

Michelle Chronister

Feb 25, 2014

Welcome to the Future of Census.gov

If you have ever visited census.gov, you know that sorting through the vast array of information about America’s people, places and economy can be daunting. Based on customer research and feedback we collected and analyzed over time, we heard loud and clear

Lisa Wolfisch

Feb 24, 2014

Trends on Tuesday: Distracted Walking

Piggybacking on one of my earlier posts, People are Crazy about Mobile, I’m going to talk about “Distracted Walking.” Who among us hasn’t walked and texted or checked Facebook or Twitter on our smartphones, but have bumped into someone or something while texting on your smartphone? I

Lisa Wilcox

Feb 18, 2014

Trends on Tuesday: Optimizing Infographics for Mobile

Mobile first means more than just focusing on text content; it’s also includes considering visual content as important element of the user experience.

Lisa Wilcox

Feb 04, 2014

Trends on Tuesday: 65% of All Email Gets Opened First on a Mobile Device

While composing email on mobile phones is still a tricky feat, email reading is quickly shifting away from the desktop. According to data from the US Consumer Device Preference Report: Q4 2013 from Movable Ink, way more than half of all email — a full 65 percent — is now being accessed

Lisa Wilcox

Jan 28, 2014

Extreme Makeover: GC News Release Edition

The Government of Canada (GC) is retiring the traditional news release format in favour of a more digital-friendly product that makes the key messages of announcements clearer, quick facts more accessible and integrates more effectively with social media channels. The old style

Communications Community Office, Government of Canada

Jan 23, 2014

Top 8 Best Practices for Federal Contact Centers

Barbara Walton

Jan 09, 2014

Trends on Tuesday: Federal Agency Mobile Gov Trends in 2013

Today we want to tell you about the federal agency trends we saw this year in the development of public facing mobile products.

Jacob Parcell

Dec 31, 2013

Gov URL Shorteners and How to Use Them

USA.gov offers two different types of URL shorteners – 1.USA.gov and Go.USA.gov. No matter which URL shortener you use, there are some usability, accessibility, and SEO issues you should keep in mind.

Michelle Chronister

Dec 20, 2013

9 Reasons Your Agency Should Have A CMS

Why Invest in a Content Management System? Does it take too long to update and post digital content? Do you lack consistent branding across your website(s)? Is outdated, redundant content leading to a poor customer experience? Does your agency website show up too far down in search results? Are you

Rachel Flagg

Dec 12, 2013

Trends on Tuesday: Mobile Gaming Habits

We’ve reported before that playing games is one of the most popular activities on mobile devices. A recent study by App Annie and IDC dives deeper into

Jacob Parcell

Dec 10, 2013

What’s Your Strategy? Operational Excellence, Product Leadership or Customer Intimacy?

In the Discipline of Market Leaders by Michael Treacy and Fred Wiersema, we learned about the importance of being clear about your strategic priority. What unique value do you bring to the marketplace and your customers? In this book, they describe three strategic priorities

Martha Dorris

Dec 02, 2013

Empowering Forest Service Scientific Experts to Educate the World Using Live Video

In July 2013, U.S. Forest Service fisheries biologist Pete Schneider launched a YouTube Live video event from the Mendenhall Glacier Visitor Center in Alaska. The goal of the project was to not only deliver a reliable 2-month long, 24/7, live video stream where an international audience could witness spawning Sockeye salmon, hungry Dolly Varden, cunning

Donavan Albert

Nov 26, 2013

Create Section 508-Compliant Videos on Your Government Websites

It is undeniable the reach of online video into our modern lives. From cats in shark costumes riding on Roombas to the 2.1 million people live streaming the 2012 Super Bowl. Online video inspires us with TED talks and allows us to feel the rush of Felix Baumgartner jumping from space. With online video so

Ryan Leisinger

Nov 21, 2013

Next SocialGov Summit: Challenge and Prize Competitions

A public prize spurred Charles Lindbergh to fly across the Atlantic, and this week social media managers across government will help a new generation of prize competitions take flight. These sessions aren’t just for social media managers who have held a challenge or are

Justin Herman

Nov 19, 2013

Creating Cross-Channel Experiences

One of the most important jobs for an organization is to think about the entire ecosystem of their brand and what the user experience is across each channel. Whether it is through accessing information on your site through various devices, calling a help line, engaging through social media, and/or having a face-to-face conversation, there may

Katie Messner

Nov 18, 2013

Key to Successful Prize Competitions: Define Your Problem Statement

In a prize competition, failing to properly define your problem up front can result in lower participation and submissions that don’t actually solve your issue. To create a challenge that produces viable results, start by doing your own homework. Vaguely defined problems invite less-than-desirable solutions or scare

Tim Lowden

Nov 13, 2013

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