Photo:Rachel Flagg

Rachel Flagg

News and Events

27 posts

This Week's IDEA

Measure Performance to Make Continuous Improvements

Listening to customers is the best way to improve websites and digital services.
Aug 04, 2020
277 views
This Week’s IDEA

Who’s on Your Digital Dream Team?

Getting the right skills, talent, leadership, and support in place to build winning digital tools and services
May 27, 2020
199 views
This Week's IDEA

Meet Your Federal Web Council

Your partners in making 21st Century IDEA happen
Nov 12, 2019

Learn About the Updated IT Accessibility Standards

Effective January 18, 2018, the revised 508 standards modernize the federal government’s IT accessibility standards and bring us into alignment with governments around the world.
Jan 30, 2018

Creating a Culture of Engagement – Webinar Recap

Employee engagement, evidenced by displays of dedication, persistence, effort and overall attachment to organization and mission, is a key factor in business success, but it can be a struggle for government organizations. Organizational leaders seeking to cultivate a culture of engagement need tangible examples of how to successfully move the needle in a positive direction.
Mar 18, 2016

Case Study: OCSIT’s Email Customer Survey Process

At GSA’s Office of Citizen Services and Innovative Technologies (OCSIT), we offer technology services and tools to make government work better. To help us gauge the effectiveness of the programs we offer to other government agencies, in 2013 we launched our first Government Customer Experience Index (GCXi) survey. This annual email survey consistently measures customer
Jan 29, 2016

Digging Into the Data of Our Customer Survey

As a followup to the recent post about our annual customer satisfaction survey, we wanted to dig into the data and share some of the overall results, to give you some more insights into how we’re using your feedback to improve our programs and services. Background: For the past three years, GSA’s Office of Citizen
Jan 05, 2016

CX Community—Year One

Customer experience, or CX, is everywhere these days. Companies tout how they’re improving the customer experience with faster service, greater convenience or better products. If you’re wondering how customer “experience” differs from customer “service,” customer service usually involves a single interaction, such as a phone call to your cable company, while the customer experience encompasses
Dec 30, 2015

OCSIT’s 2015 Customer Survey—What We Learned

Three years ago, GSA’s Office of Citizen Services and Innovative Technologies (OCSIT) set out to design a system to consistently measure customer satisfaction across our office. We were inspired by the Digital Government Strategy, which tasks agencies to adopt a customer-centric approach to service delivery.
Dec 28, 2015

Connecting with the Social and Behavioral Sciences Team

The new Social and Behavioral Sciences Team (SBST) aims to make government programs more effective and efficient. Amira Choueiki from the SBST joined us to explain what the SBST does, and to discuss some of the projects they’ve worked on. Amira also shared how agencies can propose projects for the SBST to tackle, and explained
Dec 09, 2015

CX Data in Action Series: Case Study #1

It’s not new that agencies are inundated with data, but what data should you collect to improve your agency’s programs and enhance the customer experience? The Department of Labor’s Employee Benefit Security Administration’s (EBSA) has been perfecting their process to collect actionable data for the past 14 years. EBSA is a regulatory agency that develops
Dec 07, 2015

UX vs. CX: What’s the Dif? Part 2

In honor of World Usability Day, which happened on November 12, we’d like to demystify two extremely important and oft-confusing acronyms—CX and UX. Customer Experience (CX) and User Experience (UX), while related, focus on different aspects of service delivery.
Nov 20, 2015

How Will You Celebrate Customer Service Week?

In 1992, Congress passed Public Law No: 102-481, which proclaimed the first full week in October as National Customer Service Week. Customer service is also a Cross-Agency Priority (CAP) Goal, tasking agencies to “deliver world-class customer services to citizens by making it faster and easier for individuals and businesses to complete transactions and have a
Sep 11, 2015

New Kid in Town: The Customer Experience Community

Cross-Agency Priority (CAP) Goals prioritize activities that all agencies must tackle each year. An important CAP Goal for 2015 addresses customer service and compels federal agencies to improve the quality of service the public receives from the federal government. To build on the momentum of this goal, the government Customer Experience Community of Practice (CX-COP)
Jul 31, 2015

How the Nationals’ Customer Experience Principles Can Be a Home Run for Agencies

In June, the new Customer Experience Community of Practice (CX-COP) hosted Jonathan Stahl, Executive Director of Ballpark Operations and Guest Experience of the Washington Nationals, to share best practices on how to deliver a great customer experience. Below are four insights he shared. Develop and
Jul 22, 2015