Photo:Katie Messner

Katie Messner

Katie Messner is the Web Manager for the Program, Digital Communications Division, ASPA, U.S. Department of Health and Human Services (HHS).

News and Events

Creating Cross-Channel Experiences

One of the most important jobs for an organization is to think about the entire ecosystem of their brand and what the user experience is across each channel. Whether it is through accessing information on your site through various devices, calling a help line, engaging through social media, and/or having a face-to-face conversation, there may
Nov 18, 2013

With Measurable Usability Goals – We All Score

Setting measurable usability goals will help your team to assess the performance of your site throughout development. Whether your assessment is at the beginning of the process, throughout iterative wireframe testing, after release, or all of the above,
Oct 28, 2013

Looking at User Experience through Two Lenses

Usability and accessibility are slightly different lenses to assess user experience. It is possible to be strong in one area and weak in the other. Using either approach alone could result in an inaccurate view of your site’s user experience. Evaluating your website with both usability and accessibility in mind gives all users the best
Aug 30, 2013

Improving the User Experience with the Reboot

Plan and analyze. Write and design. Test and refine. As Web Manager for, I have found that taking a user-centered approach is vital each time you improve or build a digital product, especially when the content is about improving user
Jul 30, 2013