Lisa Wilcox

Trends on Tuesday: Six New Changes in Kids’ Media Habits

Children’s mobile media use has doubled and in some cases tripled in the last two years, according an eSchool News report of a study by Common Sense Media. Here are the other key findings: Roughly twice

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Trends on Tuesday: Distracted Walking

Piggybacking on one of my earlier posts, People are Crazy about Mobile, I’m going to talk about “Distracted Walking.” Who among us hasn’t walked and texted or checked Facebook or Twitter on our smartphones, but have bumped into someone or something while texting on your smartphone? I

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Trends on Tuesday: 1 Billion Smartphones Shipped in 2013

Smartphone adoption continues to grow exponentially. IDC recently reported smartphones accounted for 55.1% of worldwide mobile phone shipments last year. Smartphone manufacturers shipped a whopping 1.004 billion smartphones last year, up 38.4% from 2012’s shipments of 725.3 million, according to data

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Trends on Tuesday: Optimizing Infographics for Mobile

Mobile first means more than just focusing on text content; it’s also includes considering visual content as important element of the user experience.

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Trends on Tuesday: 65% of All Email Gets Opened First on a Mobile Device

While composing email on mobile phones is still a tricky feat, email reading is quickly shifting away from the desktop. According to data from the US Consumer Device Preference Report: Q4 2013 from Movable Ink, way more than half of all email — a full 65 percent — is now being accessed

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Trends on Tuesday: 4th Qtr Online Mobile Traffic Up 40% Over Last Year

According to the IBM Digital Analytics Benchmark report, overall 4th quarter online sales were up 10.3% year over year. Here were some of the key drivers: • Mobile Traffic and Sales: Mobile traffic soared, accounting for nearly 35 percent of all online traffic, up

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Trends on Tuesday: The Future of Mobile Data

This infographic from Light Reading addresses recent trends in mobile data use. We are struck by how much data was transferred via a WiFi connection vs. cellular. People are using WiFi connections way more than cellular ones. Some other quick highlights: In Q2

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Trends on Tuesday: What Might Smartphones Do in 2016?

A recent article in Mobile Marketing Watch suggested location-based sensor fusion would be featured on a billion mobile devices in 2016. Last year Mary Meeker said in 2013 that mobile would be wearable, sharable, drivable and flyable. We’ve gathered some other projections for the future functionality of mobile devices; • Indoor

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Trends on Tuesday: When Was Your Mobile Phone Not Within Ear Shot?

Here’s the latest news from the people are “crazy about mobile” beat. Do you remember the last time your phone was not within earshot? Well, according to this infographic from Fast Company, 25% of smartphone owners ages 18-44 surveyed said they couldn’t remember the last time their smartphone was not

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Trends on Tuesday: Mobile Shopping Increased for 2013 Holiday Shopping

Mobile shopping increased significantly this year for both Black Friday and Cyber Monday. But by how much? A lot says this report from IBM: Online Sales Set New Record: Thanksgiving Day online sales grew by 19.7 percent year-over-year followed by Black Friday, with sales increasing 19 percent over 2012.

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Trends on Tuesday: Smartphone Shipments Achieve Highest Share to Date

Last week, Gartner reported that global smartphone shipments have achieved their highest share ever recorded. Worldwide mobile phone sales totaled 455.6 million units in the third quarter of 2013, an increase of 5.7 percent from the same period last year. The real bread and butter came

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Trends on Tuesday: Would You Trade Your Latte For Your Mobile Device?

Recently, Mobile Marketing Watch published Sprint’s interesting infographic showing how executives use their mobile devices. “Would you trade your latte or morning cup of coffee for your mobile phone?” Sprint asked business professional executives. According to the results of their survey, turns out business professionals would

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Trends on Tuesday: Mobile Surpasses Desktop for Social Media

More users are now accessing social media via mobile than on desktops. People are checking email or using social networks during their commute, in line at the grocery store, or waiting at the doctor’s

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Trends on Tuesday: Pew Cell Phone Activities Report

Pew Research Center’s Internet & American Life Project recently released their report on Cell Phone Activities for 2013. The report stated

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Trends on Tuesday: Kids are Going Mobile

From the time they can grasp an object in their hands, children are reaching for electronic gadgets of all kinds—particularly our smartphones and tablets. The early adoption of mobile is growing each year as evidenced by this infographic from EveryDayFamily.com. 30 percent of 2- to

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Trends on Tuesday: People Are Crazy about Mobile!

The way people are using mobile is changing—we are socializing in new ways; performing tasks in new ways, often multi-tasking between activities; and sharing and gathering information in new ways.

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