Communications Community Office, Government of Canada

Extreme Makeover: GC News Release Edition

The Government of Canada (GC) is retiring the traditional news release format in favour of a more digital-friendly product that makes the key messages of announcements clearer, quick facts more accessible and integrates more effectively with social media channels. The old style release – which hasn’t changed in over 50 years – disappeared on December 31, 2013. Gone with it are the dense blocks of text that make it hard to read, the use of long titles in headlines and leads and the use of complex jargon.

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