Photo:Tim Lowden

Tim Lowden

GSA |
timothy.lowden@gsa.gov

Tim Lowden is Program Manager for the Digital Analytics Program (DAP) in the Technology Transformation Service at GSA. He holds a B.A. in English from SUNY Buffalo, an M.A. in Global Communication from the George Washington University, and is a Returned Peace Corps Volunteer who served in Morocco.

News and Events

27 posts

Video

DAP Learning Series: A Deep Dive Into Behavior Reports

A deep dive into behavior reporting to help DAP users understand how to use it and what are the pitfalls.
Oct 23, 2019

Web Analytics: Why the Users Metric Just Got More Complicated

A look at how the new Safari policy will alter your web analytics benchmarks.
Apr 04, 2019

Exciting Additions to Analytics.usa.gov

We’ve expanded analytics.usa.gov to include 15(!) more agency-specific dashboard pages. We now offer agency-specific analytics data pages for a total of 25 major federal agencies, and each one is accessible from the dropdown menu at the top of the site.
Jun 17, 2016

Why Switching to HTTPS Will Make Your Analytics Better

Federal agencies are required to make all federal websites accessible through a secure, HTTPS-only connection by the end of the 2016 calendar year. What you might not have known is that the switch to HTTPS will improve your ability to track which sites are directing web traffic to yours. Recently, a federal colleague reached out
Jun 06, 2016

The Postal Service Just Broke Analytics.usa.gov

Ok, so it didn’t really break it. But you might notice that the amount of “people on government websites now” on analytics.usa.gov is a lot higher than it used to be.
Mar 22, 2016

Analytics.usa.gov: Now with Agency-Specific Dashboards

We’ve added agency-specific dashboards to analytics.usa.gov! Starting today, you’ll see a dropdown from the main analytics.usa.gov page that allows you to view the same dashboard, but filtered for websites that are administered by one of 10
Feb 18, 2016

Analytics.usa.gov: New Features and More Data

As of writing this post, 25,225 of the 124,878 total visitors on federal government websites participating in the Digital Analytics Program (DAP) are NOT located in the United States. And as a result of
Dec 01, 2015

Gov Analytics Breakdown #2: Mobile Is Bigger than Ever

A review of the Digital Analytics Program (DAP) data confirms what many are already saying: Content is being viewed on mobile devices more than ever before, and the percentage of sessions via mobile devices is growing. Three things are evident when looking at the breakdown of sessions on federal government websites across device types over the
Oct 21, 2015

Gov Analytics Breakdown #1 – Browsers: Chrome Takes the Cake

If you were visiting a federal government website two years ago, the best odds were that you’d have been using Internet Explorer as your Internet browser. But today, that’s no longer the case. Within just the last year, Chrome has taken over the top spot as the browser most used to view federal websites, according to
Oct 15, 2015

Caution: Your Web Analytics Might Not Be Human

A Digital Analytics Program (DAP) user recently contacted me with an observation/problem: The data he had from his website’s independent Web-analytics account was much, much higher than the data he was receiving in the DAP user interface. Theoretically, both tools (in this case, two separate Google Analytics accounts), were trying to measure the same thing,
Sep 09, 2015

Analytics Prove People Care About Space (and Pluto!)

Despite the fact that Pluto has been downgraded to a “dwarf planet”, the analytics of federal government websites prove there are still a lot of people who want to get an up-close look. NASA’s New Horizons spacecraft, a project over nine years in the making, flew by Pluto this morning at approximately 7:49 a.m. The
Jul 14, 2015

Why Your Social Traffic Looks Low in Analytics Tools

Part of my job as an analyst on the Digital Analytics Program (DAP) team is to help agency users try to make sense of digital analytics data by using web analytics tools. I
Apr 07, 2015

Turning Government Data into Better Public Service

Every day, millions of people use their laptops, phones, and tablets to check the status of their tax refund, get the latest forecast from the National Weather Service, book a campsite at one of our national parks, and much more. There were more than 1.3 billion visits to websites across the federal government in just
Mar 19, 2015

What is the Digital Analytics Program (DAP)?

The Digital Analytics Program (DAP) is a cornerstone of the 2012 Digital Government Strategy’s mission to improve the citizen experience by streamlining the collection and analysis of digital analytics data on a federal
Mar 04, 2015

Challenge, Contract or Grant – Which tool is right for the job?

Choosing between a contract, a grant, or a public prize competition to get solutions to the problems your agency faces is a difficult task. Each is a tool that has different qualities and each might be the best choice for varying situations. Sam Ortega, the manager of the Centennial Challenges program at NASA, spoke about
Aug 14, 2014

“Deconstructing” Public Prize Competitions Can Result in Better Solutions

When faced with a big, daunting problem to solve, it’s human nature to try to tackle it by breaking it down into smaller parts and taking it “one step at a time.” The message from a recent DigitalGov University webinar on public prize competitions (AKA ‘challenges’) was that the government can often receive better solutions
Jul 29, 2014

User Experience (UX) vs. Customer Experience (CX): What’s the Dif?

“User Experience” and “Customer Experience.” They sound pretty similar, right? Well, here at the Office of Citizen Services and Innovative Technologies, we look at it like this: User Experience (UX) deals with people interacting with your product and the experience they receive from that interaction. UX is measured with metrics like: success rate, error rate,
Jul 07, 2014

CDC’s “Predict the Flu Season Challenge” Could Keep You Well in the Future

The results of an innovative government prize competition might help you avoid the flu next season. The Centers for Disease Control and Prevention (CDC) recently announced the winner of the “Predict the Influenza Season Challenge”: Dr. Jeffrey Shaman of Columbia University’s Mailman School of Public Health and his team submitted an
Jun 24, 2014

Consumer Action Handbook – Usability Case Study

The annual Consumer Action Handbook, from GSA, is a guide to making smarter decisions with your money. In both its print and online formats, it includes a compilation of buying tips from across government agencies, updates on the latest scams, and a robust consumer contact directory. But the most popular part of the book is the
Jun 06, 2014

In Crowdsourcing Competitions, Defining the Problem is Half the Battle

After leading a complex effort to crowdsource ideas to solve a problem facing your agency, the last thing you want to hear is that the innovative solutions you received don’t actually help remedy the issue. More than 20 federal innovators recently took part in
Apr 28, 2014