Tim Lowden

he/him

Tim Lowden is Program Manager for the Digital Analytics Program (DAP) in the Technology Transformation Services (TTS) at GSA. He holds a B.A. in English from SUNY Buffalo, an M.A. in Global Communication from the George Washington University, and is a Returned Peace Corps Volunteer who served in Morocco.

News and Events

From pageviews to progress

A 10-year recap of GSA’s Digital Analytics Program (DAP) highlights its impact on federal government agencies and the public, high-level observations using government-wide website analytics and trends, and new goals set for the next decade to help generate useful answers to meaningful questions to make government websites better.

Jack Avery

Marina Fox

Tim Lowden

Sep 12, 2023

Join three technologists from the Consumer Financial Protection Bureau (CFPB) as they discuss methods used to ensure that the CFPB website is discoverable and fully accessible to all.

Watch Video

Hosted by Digital.gov and the Web Analytics Optimization Community

Search Metrics

The Federal Web in the Year of COVID-19

The past year was like no other. We take a look at how it affected federal website traffic and search data.

Dawn Pointer McCleskey

Tim Lowden

Apr 16, 2021

This session will help DAP users configure and use their tag manager, to augment their reporting on more advanced interactions with their websites.

Watch Video

Hosted by Digital.gov and the Data Analytics Program

Freddie Blicher

Tim Lowden

This session will help the audience expand analysis capabilities by using the tag manager data layer!

Watch Video

Hosted by Digital.gov and the Digital Analytics Program (DAP)

Tim Lowden

Become a DAP Certified Analyst

Become a DAP Certified Analyst—The Digital Analytics Program (DAP) now offers the opportunity to become a DAP Certified Analyst. Prospective analysts must complete the DAP Certification Exam with a score of 80 percent or better. The exam is 50 questions and is multiple choice. Prospective analysts can take the exam more than once. — via Digital Analytics Program

Dec 28, 2020

In this webinar, we’ll address how to use the analysis and insights you created using DAP Google Analytics, to take action.

Watch Video

Hosted by Digital.gov and the Digital Analytics Program (DAP)

Tim Lowden

Freddie Blicher

In this workshop, we’ll address how to pull reporting and conduct analysis through the lens of your analytics strategy.

Watch Video

Hosted by Digital.gov and the Digital Analytics Program (DAP)

Tim Lowden

Freddie Blicher

In this workshop, we’ll address how to assess your web analytics strategy to ensure you’re pulling the most impactful and relevant data to enrich your analysis and understanding of your website performance.

Watch Video

Hosted by Digital.gov and the Digital Analytics Program (DAP)

Tim Lowden

Freddie Blicher

In this session, we’ll be joined by Nicholas Pjontek of Canada.ca. Nick will talk about some of the analytics goals, lessons, barriers, and successes in the government of Canada.

Watch Video

Hosted by Digital.gov and the Digital Analytics Program (DAP)

Nicolas Pjontek

Tim Lowden

Freddie Blicher

In this session, we’ll discuss the classic suite of “marketing metrics” vs what’s more important to us in government “content-based metrics”.

Watch Video

Hosted by Digital.gov and the Digital Analytics Program (DAP)

Tim Lowden

Making Critical Government Information More Resilient

Making Critical Government Information More Resilient—A roundup of steps that federal agencies, and other government entities, can take right now to improve the resilience of their websites and serve information more efficiently to the people that need it. — via 18F

Jun 04, 2020

In this session, we’ll tell you about the Digital Analytics Program’s Certified Analyst exam and how you can use it to demonstrate your analytics mastery!

Watch Video

Hosted by Digital.gov and the Digital Analytics Program (DAP)

Tim Lowden

New to DAP? No problem. Join us to learn about the reporting interface, common terminology, and basic reports. This 2.5 - 3 hour session is designed for novice users to “get off the ground” with DAP and Google Analytics.

Watch Video

Hosted by Digital.gov and the Digital Analytics Program (DAP)

Tim Lowden

Freddie Blicher

In this session, you’ll learn how to track plays of embedded YouTube videos on your DAP-enabled pages, and how to create reports for analysis.

Watch Video

Hosted by Digital.gov and the Digital Analytics Program (DAP)

Tim Lowden

Freddie Blicher

Guidance for U.S. government websites and social media for:

Tim Lowden

News and Events

From pageviews to progress

Optimization Case Study: Performance, SEO, and Accessibility with CFPB

The Federal Web in the Year of COVID-19

Tag Managers Part 2: Configuration Framework

Tag Managers Part 1: The Data Layer

Become a DAP Certified Analyst

Analytics Case Study Part 3: Action

Analytics Case Study Part 2: Analysis

Analytics Case Study Part 1: Assessment

Analytics Lessons From Canada.ca

Shifting Your Metrics Mindset

Making Critical Government Information More Resilient

Become a DAP Certified Analyst

An Introduction to the Basics of DAP

The YouTube Event Option