Photo:Tim Lowden

Tim Lowden


Tim Lowden is Program Manager for the Digital Analytics Program (DAP) in the Technology Transformation Service at GSA. He holds a B.A. in English from SUNY Buffalo, an M.A. in Global Communication from the George Washington University, and is a Returned Peace Corps Volunteer who served in Morocco.

News and Events

28 posts


DAP Learning Series: An Introduction to the Basics

This online class will provide an introductory training on how to use Digital Analytics Program (DAP) google analytics data.
Aug 15, 2018

DAP Learning Series: Analytics and Accessibility

This online event will cover how to check if behaviors change when people are using keystrokes to click, which might give insight into how users with disabilities interact with your site
Jul 18, 2018

DAP Learning Series: Using the Search Console

This online class will dive deeper into the benefits of integrating Google Search Console with your independently managed Google Analytics account
Jun 07, 2018

DAP Learning Series: Advanced Concepts

This half-day online class will expand upon the basics of Google Analytics.
May 23, 2018

DAP Learning Series: Creating Your Own Campaign URL Builder

This online event will cover how to create a campaign URL in Google Analtyics and how to effectively implement it.
Apr 18, 2018

DAP Learning Series: A Deep Dive into Analytics Events

This online event will focus on events in Google Analytics
Mar 22, 2018

DAP Learning Series: An Introduction to the Basics

This online class will provide an introductory training on how to use Digital Analytics Program (DAP) google analytics data.
Feb 15, 2018

DAP Learning Series – Visualizing Analytics Data Part 2

In this online event, we’ll discuss how to use tools that are designed to import data and visualize it without report exports.
Oct 12, 2017

Exciting Additions to

We’ve expanded to include 15(!) more agency-specific dashboard pages. We now offer agency-specific analytics data pages for a total of 25 major federal agencies, and each one is accessible from the dropdown menu at the top of the site.
Jun 17, 2016

Why Switching to HTTPS Will Make Your Analytics Better

Federal agencies are required to make all federal websites accessible through a secure, HTTPS-only connection by the end of the 2016 calendar year. What you might not have known is that the switch to HTTPS will improve your ability to track which sites are directing web traffic to yours. Recently, a federal colleague reached out
Jun 06, 2016

The Postal Service Just Broke

Ok, so it didn’t really break it. But you might notice that the amount of “people on government websites now” on is a lot higher than it used to be.
Mar 22, 2016 Now with Agency-Specific Dashboards

We’ve added agency-specific dashboards to! Starting today, you’ll see a dropdown from the main page that allows you to view the same dashboard, but filtered for websites that are administered by one of 10
Feb 18, 2016 New Features and More Data

As of writing this post, 25,225 of the 124,878 total visitors on federal government websites participating in the Digital Analytics Program (DAP) are NOT located in the United States. And as a result of
Dec 01, 2015

Gov Analytics Breakdown #2: Mobile Is Bigger than Ever

A review of the Digital Analytics Program (DAP) data confirms what many are already saying: Content is being viewed on mobile devices more than ever before, and the percentage of sessions via mobile devices is growing. Three things are evident when looking at the breakdown of sessions on federal government websites across device types over the
Oct 21, 2015

Gov Analytics Breakdown #1 – Browsers: Chrome Takes the Cake

If you were visiting a federal government website two years ago, the best odds were that you’d have been using Internet Explorer as your Internet browser. But today, that’s no longer the case. Within just the last year, Chrome has taken over the top spot as the browser most used to view federal websites, according to
Oct 15, 2015

Caution: Your Web Analytics Might Not Be Human

A Digital Analytics Program (DAP) user recently contacted me with an observation/problem: The data he had from his website’s independent Web-analytics account was much, much higher than the data he was receiving in the DAP user interface. Theoretically, both tools (in this case, two separate Google Analytics accounts), were trying to measure the same thing,
Sep 09, 2015

Analytics Prove People Care About Space (and Pluto!)

Despite the fact that Pluto has been downgraded to a “dwarf planet”, the analytics of federal government websites prove there are still a lot of people who want to get an up-close look. NASA’s New Horizons spacecraft, a project over nine years in the making, flew by Pluto this morning at approximately 7:49 a.m. The
Jul 14, 2015

Why Your Social Traffic Looks Low in Analytics Tools

Part of my job as an analyst on the Digital Analytics Program (DAP) team is to help agency users try to make sense of digital analytics data by using web analytics tools. I
Apr 07, 2015

Turning Government Data into Better Public Service

Every day, millions of people use their laptops, phones, and tablets to check the status of their tax refund, get the latest forecast from the National Weather Service, book a campsite at one of our national parks, and much more. There were more than 1.3 billion visits to websites across the federal government in just
Mar 19, 2015

What is the Digital Analytics Program (DAP)?

The Digital Analytics Program (DAP) is a cornerstone of the 2012 Digital Government Strategy’s mission to improve the citizen experience by streamlining the collection and analysis of digital analytics data on a federal
Mar 04, 2015