Photo:Tim Lowden

Tim Lowden

GSA |
timothy.lowden@gsa.gov

Tim Lowden is Program Manager for the Digital Analytics Program (DAP) in the Technology Transformation Services (TTS) at GSA. He holds a B.A. in English from SUNY Buffalo, an M.A. in Global Communication from the George Washington University, and is a Returned Peace Corps Volunteer who served in Morocco.

News and Events

Web Analytics: Why the Users Metric Just Got More Complicated

A look at how the new Safari policy will alter your web analytics benchmarks.
Apr 04, 2019
Video

DAP Learning Series: Understanding When to Use Sessions vs. Unique Pageviews

Understanding When to Use Sessions vs. Unique Pageviews
Mar 20, 2019
Video

Analyzing Web Metrics for Federal Privacy Professionals

For this event, DAP has partnered with the fine folks who run the Federal Privacy Council’s Tech Tuesday Series to teach us how to measure, analyze, and improve experiences for users visiting privacy pages on your agency websites.
Feb 19, 2019
Video

DAP Learning Series: Creating Goals and Conversions

This online event will cover the Goals feature in Google Analytics.
Oct 17, 2018
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DAP Learning Series: Writing Custom JavaScript for Tag Managers

This online event will focus on how to track specific events and write JavaScript to maximize the tag manager experience
Sep 20, 2018
Video

DAP Learning Series: An Introduction to the Basics

This online class will provide an introductory training on how to use Digital Analytics Program (DAP) google analytics data.
Aug 15, 2018
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DAP Learning Series: Analytics and Accessibility

This online event will cover how to check if behaviors change when people are using keystrokes to click, which might give insight into how users with disabilities interact with your site
Jul 18, 2018
Video

DAP Learning Series: Using the Search Console

This online class will dive deeper into the benefits of integrating Google Search Console with your independently managed Google Analytics account
Jun 07, 2018
Video

DAP Learning Series: Advanced Concepts

This half-day online class will expand upon the basics of Google Analytics.
May 23, 2018
Video

DAP Learning Series: Creating Your Own Campaign URL Builder

This online event will cover how to create a campaign URL in Google Analtyics and how to effectively implement it.
Apr 18, 2018
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DAP Learning Series: A Deep Dive into Analytics Events

This online event will focus on events in Google Analytics
Mar 22, 2018
Video

DAP Learning Series: An Introduction to the Basics

This online class will provide an introductory training on how to use Digital Analytics Program (DAP) google analytics data.
Feb 15, 2018
Video

DAP Learning Series – Visualizing Analytics Data Part 2

In this online event, we’ll discuss how to use tools that are designed to import data and visualize it without report exports.
Oct 12, 2017

Exciting Additions to Analytics.usa.gov

We’ve expanded analytics.usa.gov to include 15(!) more agency-specific dashboard pages. We now offer agency-specific analytics data pages for a total of 25 major federal agencies, and each one is accessible from the dropdown menu at the top of the site.
Jun 17, 2016

Why Switching to HTTPS Will Make Your Analytics Better

Federal agencies are required to make all federal websites accessible through a secure, HTTPS-only connection by the end of the 2016 calendar year. What you might not have known is that the switch to HTTPS will improve your ability to track which sites are directing web traffic to yours. Recently, a federal colleague reached out
Jun 06, 2016

The Postal Service Just Broke Analytics.usa.gov

Ok, so it didn’t really break it. But you might notice that the amount of “people on government websites now” on analytics.usa.gov is a lot higher than it used to be.
Mar 22, 2016

Analytics.usa.gov: Now with Agency-Specific Dashboards

We’ve added agency-specific dashboards to analytics.usa.gov! Starting today, you’ll see a dropdown from the main analytics.usa.gov page that allows you to view the same dashboard, but filtered for websites that are administered by one of 10
Feb 18, 2016

Analytics.usa.gov: New Features and More Data

As of writing this post, 25,225 of the 124,878 total visitors on federal government websites participating in the Digital Analytics Program (DAP) are NOT located in the United States. And as a result of
Dec 01, 2015

Gov Analytics Breakdown #2: Mobile Is Bigger than Ever

A review of the Digital Analytics Program (DAP) data confirms what many are already saying: Content is being viewed on mobile devices more than ever before, and the percentage of sessions via mobile devices is growing. Three things are evident when looking at the breakdown of sessions on federal government websites across device types over the
Oct 21, 2015

Gov Analytics Breakdown #1 – Browsers: Chrome Takes the Cake

If you were visiting a federal government website two years ago, the best odds were that you’d have been using Internet Explorer as your Internet browser. But today, that’s no longer the case. Within just the last year, Chrome has taken over the top spot as the browser most used to view federal websites, according to
Oct 15, 2015