DAP Learning Series: A Deep Dive into Analytics Events

Thursday, March 22, 2018 2:00 PM – 3:00 PM ET

Hosted by Digital.gov and the Digital Analytics Program

The Digital Analytics Program (DAP) Learning Series is designed to increase your skills and understanding of DAP’s implementation of Google Analytics in the government.

In both our basic and advanced 3-hour classes, we discussed events in Google Analytics. In this online class, we’ll focus entirely on events.

You’ll learn:

  • What is an event
  • What represents an event on your site
  • What events DAP tracks by default
  • What event category, action, and label mean
  • How to pull events in reporting using both standard and customized reporting

The Digital Analytics Program (DAP) offers advanced, easy web analytics to federal agencies. DAP is run by the Office of Products and Programs in the GSA.