Resources on Analytics

  • Introduction to QR codes —What is a QR code and how can you create one? What are some alternatives to using QR codes? This introductory resource will help you explore …

  • How to Build an Analytics Strategy —A case study using Digital.gov as an example of how to assess, report, and take action using web analytics as part of an analytics strategy.

  • OMB M-17-06 —Policies for Federal Agency Public Websites and Digital Services

Tools and Services

  • Digital Dashboard —Measures how U.S. government domains are following best practices for federal websites.

  • Analytics.USA.gov —A window into how people are interacting with the government online. Powered by the Digital Analytics Program (DAP)

  • Digital Analytics Program —A free analytics tool for measuring digital services in the federal government.

Join a Community of Practice

  • Web Analytics and Optimization —Brings together government analytics practitioners to make better decisions using web analytics and other optimization strategies.

  • Web Managers —Brings together government web content managers to create a better online experience for the public.