Analytics

Resources on Analytics

How to Build an Analytics Strategy —A case study using Digital.gov as an example of how to assess, report, and take action using web analytics as part of an analytics strategy.
OMB M-17-06 —Policies for Federal Agency Public Websites and Digital Services

Tools and Services

Digital Dashboard —Measures how U.S. government domains are following best practices for federal websites.
Analytics.USA.gov —A window into how people are interacting with the government online. Powered by the Digital Analytics Program (DAP)
Digital Analytics Program —A free analytics tool for measuring digital services in the federal government.

Join a Community of Practice

Web Analytics and Optimization —We discuss strategies, methods, and tools related to analytics, A/B testing, search engine optimization (SEO), and other topics to help the …
Web Managers —We are working to create a trusted, seamless online experience for all.

News and Events on Analytics

101 posts

Search Metrics

The Federal Web in the Year of Covid-19

The past year was like no other. We take a look at how it affected federal website traffic and search data.

Dawn Pointer McCleskey

Tim Lowden

Apr 16, 2021

DAP Learning Series

Tag Managers Part 2: Configuration Framework

Join the Data Analytics Team as they Provide a Practical Framework for using Google Tag Manager.

Freddie Blicher

Tim Lowden

Mar 24, 2021

DAP Learning Series

Tag Managers Part 1: The Data Layer

Learn what the tag manager data layer is and how you can utilize it.

Tim Lowden

Feb 24, 2021

Become a DAP Certified Analyst—The Digital Analytics Program (DAP) now offers the opportunity to become a DAP Certified Analyst. Prospective analysts must complete the DAP Certification Exam with a score of 80 percent or better. The exam is 50 questions and is multiple choice. Prospective analysts can take the exam more than once. — via Digital Analytics Program

Dec 28, 2020

USPS

Customer Experience & Continuous Improvement: The USPS Digital Approach

This presentation lays out USPS.com’s continuous improvement approach and how it combines analytics and customer feedback with iterative heuristic reviews, design, and usability testing to monitor, improve, and evolve the USPS.com CX.

Jeff Pass

Alexander Turgeon

Matt Petrowski

Nov 12, 2020

DAP Learning Series

Analytics Case Study Part 3: Action

How to take action using the analysis and insights you created using DAP and Google Analytics.

Tim Lowden

Freddie Blicher

Oct 21, 2020

DAP Learning Series

Analytics Case Study Part 2: Analysis

How to pull reporting and conduct analysis through the lens of your analytics strategy.

Tim Lowden

Freddie Blicher

Sep 24, 2020

DAP Learning Series

Analytics Case Study Part 1: Assessment

How to assess your analytics strategy to ensure you’re pulling impactful and relevant data

Tim Lowden

Freddie Blicher

Aug 26, 2020

This Week's IDEA

Measure Performance to Make Continuous Improvements

Listening to customers is the best way to improve websites and digital services.

Rachel Flagg

Ammie Farraj Feijoo

Aug 04, 2020

440 views

DAP Learning Series

Analytics Lessons From Canada.ca

We’ll be talking analytics goals, lessons, barriers, and successes with our neighbors up north.

Nicolas Pjontek

Tim Lowden

Freddie Blicher

Jul 23, 2020

When’s the Best Time to Tweet? @USAGovEspanol Experiments with Twitter—A good following on social media is fundamental to USAGov’s goal of getting clear and helpful government information to Spanish speakers around the country. To make sure we’re reaching the right people at the right time with valuable content, our team began to rethink our USAGov en Español Twitter strategy. — via USA.gov

Jul 22, 2020

Giving Users the Information They Crave: Data and Analytics Tips From USAGov en Español—User data guides what we do at USAGov. Without it, we wouldn’t know what government questions people are searching for. And we wouldn’t know how to design our content to make it easier for people to find and understand the answers. — via USA.gov

Jul 08, 2020