Analytics

Measure and plan your site performance with analytics best practices and tools

Web analytics provide valuable insights into how users interact with a website. Use the data gained from web analytics to identify areas for improvement and make data-driven decisions. This can lead to a more user-friendly and engaging website, which can enhance trust and overall site performance.

M-10-22, Guidance for Online Use of Web Measurement and Customization Technologies (PDF, 130 KB, 9 pages, June 2010)

M-10-22, Guidance for Online Use of Web Measurement and Customization Technologies (PDF, 130 KB, 9 pages, June 2010)

Analytics: essential knowledge

Analytics events

Annual Gathering

Spring 2024 Community Summit

Digital service experts across the federal government will share case studies and best practices on delivering a digital-first public experience.
2024

Analytics news

How USAGov uses data to improve content

Each month, USAGov’s content designers spend many hours ensuring that the content on USA.gov and USAGov en Español is up-to-date, accurate, and meets user needs. Learn how their team does holistic reviews of each topic section based on a rolling calendar with the goal of updating all content at least every 6 months. — via USA.gov

USA.gov logo

Apr 01, 2024

Search.gov year in review: 2023 report

Learn what types of information people searched for on federal websites in 2023, see emerging trends the team is exploring to improve customers’ search experience in 2024, and check out three new updates. The data tab provides insightful summaries for 13 popular topic areas—and lists the public’s top 25 search terms, in their own words, for each. — via Search.gov

Search.gov logo

Mar 15, 2024

Customer experience: beyond surveys

Want to measure customer experience? Surveys aren’t the only way! Consider these guiding questions to help your team select an approach based on what you want to learn. — via 18F

18F logo

Mar 05, 2024

Resources on Analytics

Tools and Services

  • Digital Dashboard

    Measures how U.S. government domains are following best practices for federal websites.

  • Analytics.USA.gov

    A window into how people are interacting with the government online. Powered by the Digital Analytics Program (DAP)

  • Digital Analytics Program

    A free analytics tool for measuring digital services in the federal government.

More News and Events on Analytics

274 posts

How USAGov uses data to improve content

Each month, USAGov’s content designers spend many hours ensuring that the content on USA.gov and USAGov en Español is up-to-date, accurate, and meets user needs. Learn how their team does holistic reviews of each topic section based on a rolling calendar with the goal of updating all content at least every 6 months. — via USA.gov

USA.gov logo

Apr 01, 2024

Search.gov year in review: 2023 report

Learn what types of information people searched for on federal websites in 2023, see emerging trends the team is exploring to improve customers’ search experience in 2024, and check out three new updates. The data tab provides insightful summaries for 13 popular topic areas—and lists the public’s top 25 search terms, in their own words, for each. — via Search.gov

Search.gov logo

Mar 15, 2024

Annual Gathering

Spring 2024 Community Summit

Digital service experts across the federal government will share case studies and best practices on delivering a digital-first public experience.
2024

Customer experience: beyond surveys

Want to measure customer experience? Surveys aren’t the only way! Consider these guiding questions to help your team select an approach based on what you want to learn. — via 18F

18F logo

Mar 05, 2024

Why the American People Deserve a Digital Government

OMB released new policy guidance for government that includes a variety of actions and standards to help federal agencies design, develop, and deliver modern websites and digital services. Memo M-23-22, Delivering a Digital-First Public Experience, will make it seamless for the public to obtain government information and services online, and help agencies fully implement the 21st Century Integrated Digital Experience Act (21st Century IDEA). — via The White House

The White House logo

Sep 22, 2023

Building Beta: The Foundation

The USAGov program has been developing a new iteration of our bilingual sites, USA.gov and USAGov en Español. In the process of building beta.USA.gov and beta.USA.gov en Español, we’ve been rethinking our work style and priorities. Follow the “Building Beta” series to learn how we’re reimagining the way we approach product management, usability, accessibility, content creation, analytics, and outreach. — via USA.gov

USA.gov logo

Mar 07, 2023

Three Tips for Using Facebook and Instagram Stories

At USA.gov and USAGov en Español, we’re always looking for better ways to connect people to government information through social media. Using stories has helped us increase our engagement rate and our number of followers as we deliver helpful information to people. Stories may be a good addition to your agency’s social media strategy, too. These three tips can help you get started. — via USA.gov

USA.gov logo

Feb 21, 2023

Sunsetting Go.USA.gov: Final User Statistics

The digital landscape has changed significantly since we launched the Go.USA.gov service in 2009. Over the last two years the team looked carefully at the program holistically, taking into consideration the future of the program, the current landscape related to using shortened URLs and alignment with strategic business goals. In early 2022 we made the difficult decision to initiate steps to sunset the service. — via USA.gov

USA.gov logo

Nov 15, 2022

Measuring and Justifying the Government Experience

Measuring and Justifying the Government Experience—Private sector organizations use revenue as the primary measurement to justify improving experiences. Many government services don’t have revenue as a lever, so how can we justify work to improve experience? The Office of Natural Resources Revenue (ONRR) leveraged a few metrics on their team that fall into three categories: laws and regulations, improving the experience for users, and saving time for employees. — via Office of Natural Resources Revenue

Office of Natural Resources Revenue logo

Aug 19, 2022