Analytics

Resources on Analytics

OMB M-17-06 —Policies for Federal Agency Public Websites and Digital Services

Tools and Services

Analytics.USA.gov —A window into how people are interacting with the government online. Powered by the Digital Analytics Program (DAP)
Digital Analytics Program —A free analytics tool for measuring digital services in the federal government.
Pulse —Measures how U.S. government domains are following best practices for federal websites.

Join a Community of Practice

Web Content Managers —The Web Content Managers Forum is a community of government employees who share ideas, challenges, lessons learned, and best practices in …

News and Events on Analytics

95 posts

This Week's IDEA

Spring Cleaning Tips for Web Content

Three tips to tidy up the content on federal websites

Ammie Farraj Feijoo

Apr 07, 2020

23 views

DAP Learning Series

Justifying the Web Analyst’s Role in Your Organization

How to justify an analysts role on your team and make a business case for this person to leadership.

Freddie Blicher

Mar 25, 2020

DAP Learning Series

The YouTube Event Option

Learn how to track plays of embedded YouTube videos on your DAP-enabled pages

Tim Lowden

Freddie Blicher

Feb 19, 2020

Video

In this webinar, 10x project teams demonstrate their work to date and provide brief overviews of each project. Topics range from federating data to agile budgeting to machine learning, and our hope is that these talks will inspire others to submit ideas to 10x.

Nico Papafil

Sarah Crane

Will Cahoe

Jan 27, 2020

The USA.gov’s team launched a new analytics dashboard that shows the top pages and topics that are trending on USA.gov and USA.gov/espanol. This gives agencies a better window into the information the public needs most so they can prioritize that information and make it more accessible to their users. — via USA.gov

Jan 16, 2020

Learning Series

DAP Learning Series: Site Analysis, Live!

Join us for a live demonstration of a real site analysis - from defining website mission, goals, and KPIs, to pulling reporting to better understand site performance.

Nov 20, 2019

Video