Resources on Analytics

  • How to Build an Analytics Strategy —A case study using as an example of how to assess, report, and take action using web analytics as part of an analytics strategy.

  • OMB M-17-06 —Policies for Federal Agency Public Websites and Digital Services

Tools and Services

  • Digital Dashboard —Measures how U.S. government domains are following best practices for federal websites.

  • —A window into how people are interacting with the government online. Powered by the Digital Analytics Program (DAP)

  • Digital Analytics Program —A free analytics tool for measuring digital services in the federal government.

Join a Community of Practice

  • Web Analytics and Optimization —We discuss strategies, methods, and tools related to analytics, A/B testing, search engine optimization (SEO), and other topics to help the …

  • Web Managers —We are working to create a trusted, seamless online experience for all.