Resources on Analytics

  • Introduction to QR codes

    What is a QR code and how can you create one? What are some alternatives to using QR codes? This introductory resource will help you explore …

  • How to Build an Analytics Strategy

    A case study using as an example of how to assess, report, and take action using web analytics as part of an analytics strategy.

  • OMB M-17-06

    Policies for Federal Agency Public Websites and Digital Services

Tools and Services

  • Digital Dashboard

    Measures how U.S. government domains are following best practices for federal websites.


    A window into how people are interacting with the government online. Powered by the Digital Analytics Program (DAP)

  • Digital Analytics Program

    A free analytics tool for measuring digital services in the federal government.

Join a Community of Practice

  • Web Analytics and Optimization

    Brings together government analytics practitioners to make better decisions using web analytics and other optimization strategies.

  • Web Managers

    Brings together government web content managers to create a better online experience for the public.