Analytics
Measure and plan your site performance with analytics best practices and tools
Web analytics provide valuable insights into how users interact with a website. Use the data gained from web analytics to identify areas for improvement and make data-driven decisions. This can lead to a more user-friendly and engaging website, which can enhance trust and overall site performance.
Related Policy
M-10-22, Guidance for Online Use of Web Measurement and Customization Technologies (PDF, 130 KB, 9 pages, June 2010)
Analytics: essential knowledge
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How to build an analytics strategy
The Digital Analytics Program (DAP) provides a start-to-finish approach for assessing, reporting, and taking action using Digital.gov in a case study.
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Video: Continuously improve your website by using customer feedback and web analytics: An IRS case study (length: 31:27)
Learn how you can use web analytics to make improvements to user experience.
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An introduction to search
Follow search engine optimization (SEO) best practices to help search engines discover your content.
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How to use web analytics to uncover cybersecurity incidents: A USAGov case study
Learn how you can take a deep dive into analytics and uncover phishing attempts or other improper use of your agency’s content, logo, or brand.
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How to track performance
Use this step-by-step guide to choose metrics & tools, set budgets & goals, and add site tracking on your website.
Analytics events
Continuously improve your website by using customer feedback and web analytics: An IRS case study
Hosted by Digital.gov and the Web Managers Community of Practice and Web Analytics Community of Practice
How Effective Is Your Communication?
Hosted by Digital.gov and the Federal Communicators Network
Hosted by Digital.gov and the User Experience (UX) and the Web Analytics and Optimization (WAO) Communities of Practice
Hosted by Digital.gov and the Digital Analytics Program (DAP)
Analytics news
Customer experience: beyond surveys
Want to measure customer experience? Surveys aren’t the only way! Consider these guiding questions to help your team select an approach based on what you want to learn. — via 18F
Maximizing impact of federal websites: Integrating metrics with annual goals and policies
The Open Data, Design, and Development (ODDD) team discusses how OMB’s recent memo, Delivering a Digital-First Public Experience (M-23-22), inspired them to reassess their metrics plan to harmonize with policies governing federal public websites. — via Office of Natural Resources Revenue
Defining benchmarks and targets for intranet KPIs
Why the American People Deserve a Digital Government
OMB released new policy guidance for government that includes a variety of actions and standards to help federal agencies design, develop, and deliver modern websites and digital services. Memo M-23-22, Delivering a Digital-First Public Experience, will make it seamless for the public to obtain government information and services online, and help agencies fully implement the 21st Century Integrated Digital Experience Act (21st Century IDEA). — via The White House
Creating a functional inventory database for website content audits
The Office of Natural Resources Revenue recently completed a site-wide content inventory and audit. Here is how they modified an existing content inventory spreadsheet to act as a functional database for enhancing content throughout the site. — via Office of Natural Resources Revenue
Resources on Analytics
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An introduction to privacy
Introductory guidance on implementing privacy protections for users of federal websites.
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Introduction to QR codes
What is a QR code and how can you create one? What are some alternatives to using QR codes? This introductory resource will help you explore your options.
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Web Analytics Playbook
Use these plays to help strategize how your team can most effectively use web analytics for your website and target audience.
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How to Build an Analytics Strategy
A case study using Digital.gov as an example of how to assess, report, and take action using web analytics as part of an analytics strategy.
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An introduction to analytics
Learn how to set performance goals, and identify specific KPIs and targets to measure and meet them, using web analytics.
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Requirements for delivering a digital-first public experience
Learn how to implement 21st Century IDEA to design and deliver better websites and digital services.
Tools and Services
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Digital Dashboard
Measures how U.S. government domains are following best practices for federal websites.
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Analytics.USA.gov
A window into how people are interacting with the government online. Powered by the Digital Analytics Program (DAP)
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Digital Analytics Program
A free analytics tool for measuring digital services in the federal government.
More News and Events on Analytics
272 posts
Spring 2024 Community Summit
Customer experience: beyond surveys
Want to measure customer experience? Surveys aren’t the only way! Consider these guiding questions to help your team select an approach based on what you want to learn. — via 18F
Maximizing impact of federal websites: Integrating metrics with annual goals and policies
The Open Data, Design, and Development (ODDD) team discusses how OMB’s recent memo, Delivering a Digital-First Public Experience (M-23-22), inspired them to reassess their metrics plan to harmonize with policies governing federal public websites. — via Office of Natural Resources Revenue
Defining benchmarks and targets for intranet KPIs
Why the American People Deserve a Digital Government
OMB released new policy guidance for government that includes a variety of actions and standards to help federal agencies design, develop, and deliver modern websites and digital services. Memo M-23-22, Delivering a Digital-First Public Experience, will make it seamless for the public to obtain government information and services online, and help agencies fully implement the 21st Century Integrated Digital Experience Act (21st Century IDEA). — via The White House
Creating a functional inventory database for website content audits
The Office of Natural Resources Revenue recently completed a site-wide content inventory and audit. Here is how they modified an existing content inventory spreadsheet to act as a functional database for enhancing content throughout the site. — via Office of Natural Resources Revenue
From pageviews to progress
A conversation about content audits
3 ways to improve communication between contact center agents and customers
The USAGov Contact Center is committed to meeting customers’ needs empathetically, efficiently, and accurately. Here are three tips recommended to USAGov agents for interacting with customers. — via USA.gov
How to choose the right metrics for your intranet
Building Beta: The Foundation
The USAGov program has been developing a new iteration of our bilingual sites, USA.gov and USAGov en Español. In the process of building beta.USA.gov and beta.USA.gov en Español, we’ve been rethinking our work style and priorities. Follow the “Building Beta” series to learn how we’re reimagining the way we approach product management, usability, accessibility, content creation, analytics, and outreach. — via USA.gov
Three Tips for Using Facebook and Instagram Stories
At USA.gov and USAGov en Español, we’re always looking for better ways to connect people to government information through social media. Using stories has helped us increase our engagement rate and our number of followers as we deliver helpful information to people. Stories may be a good addition to your agency’s social media strategy, too. These three tips can help you get started. — via USA.gov
9 web resolutions to jump-start 2023
Continuously improve your website by using customer feedback and web analytics: An IRS case study
Hosted by Digital.gov and the Web Managers Community of Practice and Web Analytics Community of Practice
Sunsetting Go.USA.gov: Final User Statistics
The digital landscape has changed significantly since we launched the Go.USA.gov service in 2009. Over the last two years the team looked carefully at the program holistically, taking into consideration the future of the program, the current landscape related to using shortened URLs and alignment with strategic business goals. In early 2022 we made the difficult decision to initiate steps to sunset the service. — via USA.gov
6 Important Factors To Consider for Digital Advertising in Government
Webinar Recap: How to Measure Effectiveness of Your Digital Outreach and Communications
Measuring and Justifying the Government Experience
Measuring and Justifying the Government Experience—Private sector organizations use revenue as the primary measurement to justify improving experiences. Many government services don’t have revenue as a lever, so how can we justify work to improve experience? The Office of Natural Resources Revenue (ONRR) leveraged a few metrics on their team that fall into three categories: laws and regulations, improving the experience for users, and saving time for employees. — via Office of Natural Resources Revenue
How Effective Is Your Communication?
Hosted by Digital.gov and the Federal Communicators Network
Announcing Data Governance Charter Templates
Announcing Data Governance Charter Templates—As a part of our Resources and Advisory Support collection, the Data and Analytics (DA) team in the Centers of Excellence (CoE) has released three charter templates that can help federal agencies set up data governance groups and an Office of the Chief Data Officer. We developed these charter templates based on our experiences working with chief data officers (CDOs) and data practitioners across the federal government. These charters are designed to help federal government agencies set up data governance bodies to better use agency data securely and strategically. Although the charter templates don’t represent or constitute official guidance, they’ll help jump start your effort to build data governance structures within your agency. Tailor them to meet your agency’s specific needs. — via The Centers of Excellence