Resources on Analytics

  • Introduction to QR codes —What is a QR code and how can you create one? What are some alternatives to using QR codes? This introductory resource will help you explore …

  • How to Build an Analytics Strategy —A case study using as an example of how to assess, report, and take action using web analytics as part of an analytics strategy.

  • OMB M-17-06 —Policies for Federal Agency Public Websites and Digital Services

Tools and Services

  • Digital Dashboard —Measures how U.S. government domains are following best practices for federal websites.

  • —A window into how people are interacting with the government online. Powered by the Digital Analytics Program (DAP)

  • Digital Analytics Program —A free analytics tool for measuring digital services in the federal government.

Join a Community of Practice

  • Web Analytics and Optimization —Brings together government analytics practitioners to make better decisions using web analytics and other optimization strategies.

  • Web Managers —Brings together government web content managers to create a better online experience for the public.