Overcoming Your Fear of Data

How to Succeed in Insight Generation Without Really Trying (Too Hard)

Thursday, January 13, 2022 2:00 PM – 3:00 PM ET

Hosted by User Experience (UX) and the Web Analytics and Optimization (WAO) Communities of Practice and

The National Library of Medicine (NLM) collects customer experience information from a variety of its digital products, including the MedlinePlus consumer health product and its digital collections platform drawn from its status as one of the world’s leading biomedical libraries. NLM staff use this information to understand how customer experience varies according to role, task, and the nature of the visit.

Join Dan Wendling and Adam Korengold of the National Institutes of Health (NIH) National Library of Medicine (NLM) and learn how to overcome resistance to data analytics and visualization, ask the right questions, and improve customer experience.

View the slides (PowerPoint, 2.5 MB, 23 pages)

Speakers and Panelists

  • Dan Wendling  — Agency Systems Librarian, NIH National Library of Medicine
  • Adam Korengold  — Contractor, NIH National Library of Medicine

This event is co-hosted by the Web Analytics & Optimization and User Experience communities of practice.

The User Experience (UX) Community is a group of more than 1,400 federal, tribal, state, and local U.S. government employees and contractors who are interested in applying UX methods to create efficient, effective, and useful products and systems. We provide webinars, networking, and support for government UX practitioners. Anyone with an interest in UX and a U.S. government email address is encouraged to join.

The Web Analytics and Optimization (WAO) Community is comprised of federal website analysts, developers, content strategists, user experience (UX) designers, communications professionals, and everyone else who use data to improve the public’s interaction with federal sites. The WAO CoP discuss strategies, methods, and tools related to analytics, A/B testing, search engine optimization (SEO), and other topics to help the federal government improve web experiences for users.