DAP Learning Series – Visualizing Analytics Data Part 2

Thursday, October 12, 2017 2:00 PM – 3:00 PM ET

Hosted by Digital.gov and the Digital Analytics Program (DAP)

About the training

In Visualizing Analytics Data Part 1, we showed you how to export data into spreadsheets tools, clean it, and use it for charts. In this online event, we’ll discuss how to use tools that are designed to import data and visualize it without report exports.

There are both paid and free tools where you can create dashboards with logos, color schemes, and adjustable formats of visualizations for your analytics data. You can even make them dynamic with date range pickers and embed the dashboards directly into HTML via iframes! We’ll show you how we visualize data and discuss some of the concepts you might keep in mind.

What you’ll learn

  • How to create a KPI dashboard
  • How to style and size charts, editing font, color, placement, etc
  • How to embed a dashboard you created into a web page


Freddie Blicher is a Program Analyst on the DAP team. He has 10 years experience managing and implementing web analytics tools on websites and mobile apps for Hilton, Audi, Macy’s, Marriott International and Ritz-Carlton. He specializes in implementation, reporting and analysis using Google Analytics, Adobe, IBM Coremetrics and Webtrends analytics tools.

Tim Lowden manages the federal government’s aggregated web analytics initiative, the Digital Analytics Program (DAP), at the General Services Administration. The DAP aims to help agencies better understand the public’s interaction with the federal digital space, and records over 1.5 billion pageviews on more than 5,000 federal government websites each month. Much of these data are available to the public at analytics.usa.gov.