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DAP Learning Series: An Introduction to the Basics

Wednesday, August 15, 2018 1:00 PM – 4:00 PM ET

YouTube LIVE

Register 2018-08-15 01:00 PM 2018-08-15 04:00 PM America/New_York DAP Learning Series: An Introduction to the Basics This online class will provide an introductory training on how to use Digital Analytics Program (DAP) google analytics data. Event Page: https:/event/2018/08/15/dap-learning-series-an-introduction-basics/ YouTube LIVE: https://www.youtube.com/watch?v=ph-ixyzCVbc DigitalGov digitalgov@gsa.gov

The Digital Analytics Program (DAP) Learning Series is designed to increase your skills and understanding of DAP’s implementation of Google Analytics in the government.

This half-day, online class will provide an introductory training on how to use DAP’s Google Analytics data.

Concepts we’ll cover:

  1. Basic terms and concepts
  2. Common web metrics: what they mean and when to use them
  3. How to create and deliver reports
  4. Analytics and sampling

Agenda:

Introduction to DAP

  • What it means to be part of DAP
  • How DAP implementation may be different

Basic Terms and Concepts

  • Profile (view)
  • Dimension
  • Metric
  • Filter
  • Segment

Common Web Metrics: What They Mean and When to Use Them

  • Sessions and users
  • Pageviews
  • Users/page views
  • Bounce rate
  • Referrer

How to Create Reports

  • Audience reports
  • Site content
  • Pages
  • Landing pages
  • Content drill-down
  • Acquisition
  • Sources: direct, referral, organic search, etc.
  • Referrals
  • Social
  • Search keywords

Analytics and Sampling

  • Tips & tricks to avoid sampling
  • Unsampled reports (exporting unsampled reports on-demand versus scheduled, etc.)

How to Deliver Reports

  • Dashboard versus Report
  • How to choose the right metrics for different reporting needs
  • Emailing and exporting reports

The Digital Analytics Program (DAP) offers advanced, easy web analytics to federal agencies. DAP is run by the Office of Products and Programs in the GSA.

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