Google divides the user website journey across different sections of Google Analytics Standard Reports.
In this webinar, Digital Analytics Program (DAP) program manager, Tim Lowden, will do a deep dive into behavior reporting to help DAP users understand how to use it and what are the pitfalls. We’ll also unpack the most often used reports, and also speak to some lesser known reports and how DAP users can leverage them for analysis and insights.
Attendees will learn:
- Behavior report greatest hits
- Lesser known reports
- Pitfalls of behavior reporting
The Digital Analytics Program (DAP) offers advanced, easy web analytics to federal agencies. DAP is run by the Office of Products and Programs in the U.S. General Services Administration (GSA).