DAP Learning Series: Creating Goals and Conversions

Wednesday, October 17, 2018 2:00 PM – 3:00 PM ET

Hosted by Digital.gov and the Digital Analytics Program

The Digital Analytics Program (DAP) Learning Series is designed to increase your skills and understanding of DAP’s implementation of Google Analytics in the government.

In this training, we’ll show you what goals are and what they can offer, plus show you how to use goals to see conversions in various reports in your independent Google Analytics accounts. Tune in for a whole new world of opportunity!

You’ll learn:

  • What goals are and what value they add
  • About the different types of goals
  • How to use the conversions metrics in various reports

The Digital Analytics Program (DAP) offers advanced, easy web analytics to federal agencies. DAP is run by the Office of Products and Programs in the GSA.