The acquisition reporting section contains some of the most valuable data in Google Analytics, but if you don’t track your acquisition traffic properly, you might not be using it to its full potential. In this training, attendees will learn:
- about the reports in the Acquisition section
- terminology for acquisition metrics and dimensions
- how to make sure they are tracking acquisition to the best of their ability
- how to use acquisition metrics and dimensions in custom reports
The Digital Analytics Program (DAP) offers advanced, easy web analytics to federal agencies. DAP is run by the Office of Products and Programs in the U.S. General Services Administration (GSA).