Web Analytics Optimization

Optimization Case Study: Performance, SEO, and Accessibility with CFPB

Thursday, April 28, 2022 2:00 PM – 3:00 PM ET

Hosted by Digital.gov and the Web Analytics Optimization Community

View the slides (PowerPoint, 8.28 MB, 51 pages)

The Consumer Financial Protection Bureau (CFPB) maintains a large public-facing website at https://www.consumerfinance.gov. The scale and diversity of the site makes it a challenge to ensure that content is fully discoverable and accessible to all. 

This talk will review some of the approaches that CFPB designers, developers, and analytics specialists use to build SEO and accessibility testing into their design and development practices.


The Web Analytics and Optimization (WAO) Community aims to uncover best practices, case studies, tips, and tools for web analytics and optimization. We are federal website analysts, developers, content strategists, user experience (UX) designers, communications professionals, or any and everyone else who use data to improve the public’s interaction with federal sites.