In the past, we’ve covered the very basics of tag managers and what they do. To go a little deeper, we’re offering a two-part tag manager series with a more in-depth look at features and capability.
For Part 1, we’ll be tackling the data layer, which can be a confusing piece of the puzzle. Understanding and utilizing the data layer will help you maximize your reporting and analysis capabilities, and offers one of the largest value-adds to the use of a tag manager!
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