Tag Managers Part 1: The Data Layer

In the past, we’ve covered the very basics of tag managers and what they do. To go a little deeper, we’re offering a two-part tag manager series with a more in-depth look at features and capability.

For Part 1, we’ll be tackling the data layer, which can be a confusing piece of the puzzle. Understanding and utilizing the data layer will help you maximize your reporting and analysis capabilities, and offers one of the largest value-adds to the use of a tag manager!