DAP Learning Series

Tag Managers Part 2: Configuration Framework

Join the Data Analytics Team as they Provide a Practical Framework for using Google Tag Manager.

Wednesday, March 24, 2021 2:00 PM – 3:00 PM ET

Hosted by Digital.gov and the Data Analytics Program

View the accessible slides (PDF, 1.37 MB, 59 pages)

During part 2 of the Tag Managers series, we’ll talk about how to think about configuring Google Tag Manager to track interactions on your website, to empower your team to report on website goals and key performance indicators (KPIs).

The session will address how to think about Datalayer Variables, Triggers and Tags, and best practices on when to configure them. To get the most value out of this session, knowing your website mission, goals, and KPIs is recommended.

Watch Tag Managers Part 1: The Data Layer