DAP Learning Series
Tag Managers Part 2: Configuration Framework
Join the Data Analytics Team as they Provide a Practical Framework for using Google Tag Manager.
Wednesday, March 24, 2021 2:00 PM – 3:00 PM ET
Hosted by Digital.gov and the Data Analytics Program
View the accessible slides (PDF, 1.37 MB, 59 pages)
During part 2 of the Tag Managers series, we’ll talk about how to think about configuring Google Tag Manager to track interactions on your website, to empower your team to report on website goals and key performance indicators (KPIs).
The session will address how to think about Datalayer Variables, Triggers and Tags, and best practices on when to configure them. To get the most value out of this session, knowing your website mission, goals, and KPIs is recommended.
In this talk
Originally posted by Freddie Blicher on Mar 24, 2021 Freddie Blicher
Originally posted by Tim Lowden on Mar 24, 2021 Tim Lowden
GSA
