DAP Learning Series

Tag Managers Part 2: Configuration Framework

Practical Framework for using GTM

Wednesday, March 24, 2021 2:00 PM – 3:00 PM ET

Hosted by Data Analytics Program and Digital.gov

Register Add to Cal 2021-03-24 02:00 PM 2021-03-24 03:00 PM America/New_York Tag Managers Part 2: Configuration Framework This session will help DAP users configure and use their tag manager, to augment their reporting on more advanced interactions with their websites. Event Page: https:/event/2021/03/24/tag-managers-part-2-configuration-framework/ Digital.gov digitalgov@gsa.gov

This event will be held and recorded over Zoom for Government. A link and password will be sent via email 24 hours and 1 hour prior to the event start time for those who register. For more info, see the computer and device requirements and Frequently Asked Questions. If you have specific questions or security concerns about Zoom for Government, please visit ZoomGov.com.

Before the event, visit the Zoom Download Center to install the Zoom web browser client.

Please contact us directly at digitalgov@gsa.gov if you need accessible accommodations to be able to attend.

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During part 2 of the Tag Managers series, we’ll talk about how to think about configuring Google Tag Manager to track interactions on your website, to empower your team to report on website goals and key performance indicators (KPIs).

The session will address how to think about Datalayer Variables, Triggers and Tags, and best practices on when to configure them. To get the most value out of this session, knowing your website mission, goals, and KPIs is recommended.