DAP Learning Series

Analytics Case Study Part 3: Action

How to take actions using the analysis and insights you created using DAP and Google Analytics.

Wednesday, October 21, 2020 1:00 PM – 2:00 PM ET

Hosted by Digital Analytics Program (DAP) and Digital.gov

Register Add to Cal 2020-10-21 01:00 PM 2020-10-21 02:00 PM America/New_York Analytics Case Study Part 3: Action In this webinar, we’ll address how to use the analysis and insights you created using DAP Google Analytics, to take action. Event Page: https:/event/2020/10/21/analytics-case-study-part-3-action/ Digital.gov digitalgov@gsa.gov

This event will be held over Zoom. A link to join this event will be sent via email to those who register. Download and install the Zoom Client for Meetings. For more info, see the computer and device requirements and Frequently Asked Questions.

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In part 3 of our Analytics Case Study series, we’ll address how to take action using the data and insights from Part 2 of this series. We’ll continue using our real world example of an agency to illustrate how to begin thinking about taking action, using your insights from the data.

You will need to have attended, or viewed Part 1 and Part 2 of our Analytics Case Study series, identified your website mission, goals and KPIs and understand how to tie your DAP Google Analytics reporting to your strategy.

We’ll walk through step by step, how to think about taking actions based on data and insights. The goal of the webinar is to empower you with a real world example about how to connect the dots between your website mission, goals, KPIs and insights, to begin taking action.

About the speakers

Tim Lowden manages the federal government’s aggregated web analytics initiative, the Digital Analytics Program (DAP), at the General Services Administration (GSA).

Freddie Blicher supports the Digital Analytics Program as an analyst and teaches courses in analytics across the D.C. area.


The Digital Analytics Program (DAP) helps agencies better understand the public’s interaction with the federal digital space, and records over 2.5 billion pageviews on more than 5,000 federal government websites each month. Much of these data are available to the public at analytics.usa.gov.