DAP Learning Series

Analytics Case Study Part 2: Analysis

How to pull reporting and conduct analysis through the lens of your analytics strategy.

Thursday, September 24, 2020 3:00 PM – 4:00 PM ET

Hosted by Digital Analytics Program (DAP) and Digital.gov

In the second part of our Analytics Case Study series, we’ll address how to pull reporting and conduct analysis through the lens of your analytics strategy.

You will need to have attended, or viewed the recording of Analytics Case Study Part 1, and identified your website mission, goals and KPIs.

We’ll walk through step by step, how to pull reporting using an example agency’s site and data. The goal of the webinar is to empower you with a real world example about how to tie your metrics to your website mission, goals and KPIs.

About the speakers

Tim Lowden manages the federal government’s aggregated web analytics initiative, the Digital Analytics Program (DAP), at the General Services Administration (GSA).

Freddie Blicher supports the Digital Analytics Program as an analyst and teaches courses in analytics across the D.C. area.


The Digital Analytics Program (DAP) helps agencies better understand the public’s interaction with the federal digital space, and records over 2.5 billion pageviews on more than 5,000 federal government websites each month. Much of these data are available to the public at analytics.usa.gov.