Photo:Ammie Farraj Feijoo

Ammie Farraj Feijoo

GSA | Washington, DC
ammie.farrajfeijoo@gsa.gov

Ammie is the implementation lead for 21st Century IDEA at GSA’s Technology Transformation Services.

News and Events

17 posts

This Week’s IDEA

Who’s on Your Digital Dream Team?

Getting the right skills, talent, leadership, and support in place to build winning digital tools and services
May 27, 2020
70 views
This Week's IDEA

Promote Continuity to Better Support Customer Journeys

Using service design to focus on "how it works"
May 12, 2020
110 views
This Week's IDEA

Listen to Customers by Asking the Right Questions

Four Questions to Help Discover What Customers Want and Need
Apr 20, 2020
87 views
This Week's IDEA

Spring Cleaning Tips for Web Content

Three tips to tidy up the content on federal websites
Apr 07, 2020
157 views
General Services Administrationlogo

GSA officially released the ‘website standards’ referenced in Section 3(e) of 21st Century IDEA. The U.S. Web Design System (USWDS) is key to new website standards. — via General Services Administration

Jan 23, 2020

U.S. Web Design Systemlogo

The U.S. Web Design System released a maturity model to help you adopt the design system incrementally as you design and build better digital experiences for the American public — via U.S. Web Design System

Dec 19, 2019

Don’t Forget the Long Tail: It Can Deliver Value

Top tasks matter. Visitors come to your website with specific goals in mind. Using a top-task methodology can be particularly useful when redesigning your homepage. But, top tasks aren’t the whole story. Our government websites also have a large range of tiny tasks that, when managed carefully, have the potential to deliver value. In The
Feb 13, 2015

Follow the Clicks: A Look at Click-through Rates on Government Websites

How important is it to show the most relevant result at the top of your search results page? Very. Searchers expect to find what they’re looking for quickly and easily—and without scrolling—when they search on government websites. If a Web page isn’t “above the fold” as one of the first listings on the first results
Nov 12, 2014

Help the Public Find Your Information, Wherever and However You’ve Published It

As traffic to desktop .gov websites declines, how we publish our content increasingly matters. We need to meet people where they are as they seek information on the Internet. To do so, we need to adjust to the new world of mobile applications, social media, and instant answers provided by search engines. Freeing Content from
Aug 26, 2014

Search Engine Optimization for Government Websites

On June 10, 2014, the Metrics Community of Practice of the Federal Web Managers Council and DigitalGov University hosted an event to honor the memory of Joe Pagano, a former co-chair of the Web Metrics Sub-Council. This third lecture honoring Joe focused on search engine optimization (SEO). While commercial search engines do a remarkable job
Jun 13, 2014

DigitalGov Search Results Get a Redesign

Bing, Google, and Yahoo have all rolled out major redesigns to their search results pages in the past year. The last time DigitalGov Search did a major redesign of their results page was in January 2012. It was long overdue for a facelift. So, our team redesigned our search results page. We’ve kept an eye on best
May 30, 2014

Search Is the New Big Data Recap

Search is easy, right? You type a term in a search box and the exact page you’re looking for appears at the top of the list of results. But search is hard and has many shades of grey. On April 10, 2014, Loren Siebert, our DigitalGov Search senior search architect, presented on: Complexities of recall
Apr 18, 2014