Photo:Ammie Farraj Feijoo

Ammie Farraj Feijoo

GSA | Washington, DC
ammie.farrajfeijoo@gsa.gov

Ammie is the implementation lead for 21st Century IDEA at GSA’s Technology Transformation Services.

News and Events

21 posts

This Week's IDEA

Measure Performance to Make Continuous Improvements

Listening to customers is the best way to improve websites and digital services.
Aug 04, 2020
283 views
This Week’s IDEA

Who’s on Your Digital Dream Team?

Getting the right skills, talent, leadership, and support in place to build winning digital tools and services
May 27, 2020
200 views
This Week's IDEA

Promote Continuity to Better Support Customer Journeys

Using service design to focus on "how it works"
May 12, 2020
162 views
This Week's IDEA

Listen to Customers by Asking the Right Questions

Four Questions to Help Discover What Customers Want and Need
Apr 20, 2020
170 views
This Week's IDEA

Spring Cleaning Tips for Web Content

Three tips to tidy up the content on federal websites
Apr 07, 2020
224 views
This Week's IDEA

Adopting the USWDS, One Step at a Time

The U.S. Web Design System is key to new website standards
Jan 30, 2020
303 views
General Services Administrationlogo

GSA officially released the ‘website standards’ referenced in Section 3(e) of 21st Century IDEA. The U.S. Web Design System (USWDS) is key to new website standards. — via General Services Administration

Jan 23, 2020

U.S. Web Design Systemlogo

The U.S. Web Design System released a maturity model to help you adopt the design system incrementally as you design and build better digital experiences for the American public — via U.S. Web Design System

Dec 19, 2019

This Week's IDEA

Building the Elements That Earn Trust

Let’s talk about the elements that go into building trust with people who are using our services.
Nov 18, 2019
105 views
This Week's IDEA

Let’s Talk 21st Century IDEA

We are starting a new blog post series on 21st Century IDEA that’ll break down one essential topic and point to guidance to start running with it.
Nov 04, 2019

Don’t Forget the Long Tail: It Can Deliver Value

Top tasks matter. Visitors come to your website with specific goals in mind. Using a top-task methodology can be particularly useful when redesigning your homepage. But, top tasks aren’t the whole story. Our government websites also have a large range of tiny tasks that, when managed carefully, have the potential to deliver value. In The
Feb 13, 2015

Follow the Clicks: A Look at Click-through Rates on Government Websites

How important is it to show the most relevant result at the top of your search results page? Very. Searchers expect to find what they’re looking for quickly and easily—and without scrolling—when they search on government websites. If a Web page isn’t “above the fold” as one of the first listings on the first results
Nov 12, 2014