Analytics

Measure and plan your site performance with analytics best practices and tools

More News and Events on Analytics

279 posts

Optimizing Social at Peace Corps: Not a Zero-Sum Game

At the Peace Corps, we continually try to find new ways to test, measure and optimize our marketing and communications initiatives. Recently, we embarked on a project to design a framework to test and optimize content on the social media platforms we use to engage our stakeholders. This process required us to reboot our expectations in terms of
Oct 02, 2015

How OSTP Crowdsourced A Crowdsourcing Toolkit

To promote crowdsourcing, one effective tool is, well, crowdsourcing. Today, the White House Office of Science and Technology Policy (OSTP) and the Federal Community of Practice for Crowdsourcing and Citizen Science (CCS) unveiled the Citizen Science and Crowdsourcing Toolkit. The toolkit contains information, resources, and best practices federal agencies can use to harness the power
Sep 30, 2015

Setting Up a Performance Measurement Team

As part of an organizational shift to functional teams at GSA’s Federal Citizen Information Center (FCIC), we created a Performance Measurement Team that consolidates data analysis for our websites, contact center channels, and marketing channels. Instead of looking at metrics within the bubble of each program, we’re beginning to leverage insights across programs. These are
Sep 24, 2015

Caution: Your Web Analytics Might Not Be Human

A Digital Analytics Program (DAP) user recently contacted me with an observation/problem: The data he had from his website’s independent Web-analytics account was much, much higher than the data he was receiving in the DAP user interface. Theoretically, both tools (in this case, two separate Google Analytics accounts), were trying to measure the same thing,
Sep 09, 2015

Monthly Theme: Learning to Ride the Metrics Wave

We are awash in data. Data in our personal lives gives us information on everything from our nightly sleeping patterns to how many of our friends shared our latest quip on social media. So too in our professional world, where we can see the most popular devices people use to navigate our websites and are told
Sep 08, 2015

Analytics Restoration: Improving on a Classic

Sometimes it is important to take a fresh look at a classic. As we digital analysts can attest, the array of software now available to our respective analytics programs has grown tremendously over the past few years. Even as we play catch-up to our private sector leaders, many digital analytics programs across the federal government
Aug 06, 2015

Need Actionable Analytics Reports? Here’s Help

The Digital Analytics Program (DAP) provides a wealth of standard Web analytics reports within its current Web analytics tool (Google Analytics Premium). Yet, navigating through big data with a standard report can be a challenge and definitely takes a few clicks. To quickly get to the insights of your agency websites’ traffic, building your own
Aug 06, 2015

Monthly Theme: At Your Service

In this digital age, we know customers expect their government interactions to be on the same level as their interactions with the private sector. Agencies are always striving to improve the quality of their services to meet their customers’ needs. So too in our office, where we use the feedback, you, our agency customers, provide
Aug 05, 2015

Analytics Prove People Care About Space (and Pluto!)

Despite the fact that Pluto has been downgraded to a “dwarf planet”, the analytics of federal government websites prove there are still a lot of people who want to get an up-close look. NASA’s New Horizons spacecraft, a project over nine years in the making, flew by Pluto this morning at approximately 7:49 a.m. The
Jul 14, 2015