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Ashley Wichman

Latest content by Ashley Wichman

Storytelling in a Digital World

The art of storytelling has been around since the dawn of mankind. Storytelling remains relevant today, and a recent effort by the Environmental Protection Agency (EPA) shows how agencies can use storytelling to showcase great projects while also teaching employees new communication strategies. Over the past year, Chris Reed, an environmental protection specialist in EPA’s

May 06, 2016

How Gamification Can Break Down Bureaucracy and Address Real World Problems

The world’s toughest challenges require out-of-the-box thinking. But how can agencies facilitate intentional, structured collaboration that leads to this thinking? Gamification. To address issues ranging from maritime piracy to Naval energy use to 3D printing, the Navy uses gamification via MMOWGLI, the Massive Multiplayer Online Wargame Leveraging the Internet. MMOWGLI is an online gaming platform that

Apr 15, 2016

Why People Contribute to Federal Tech Projects (And How You Can Provide a Good Experience)

Author’s note: Anyone can contribute to the development of the Open Opportunities platform via the project’s GitHub repository. The Open Opportunities program itself is only open to federal employees. Open, agile software development projects can improve government initiatives. As discussed in last week’s article on agile projects in government, the Open Opportunities platform has benefited

Jan 14, 2016

What Are Your Customers Searching For?

What are your agency’s website visitors looking for? Can they find it easily? How do you know? Search analytics provide valuable data that can positively affect an agency’s Web strategy. This topic was the focus of a recent webinar, Show Me the Data: Leveraging Analytics in DigitalGov Search. Dawn Pointer McCleskey, acting program manager for

Jan 08, 2016

How Agile Development Can Benefit Federal Projects

Agile methods help agencies deliver projects and products more efficiently and effectively. The benefits aren’t limited to deliverables: Going agile can break down the silos that exist between and within agencies. And collaboration doesn’t need to end at the federal level—agile projects done in the open provide a way for the public to contribute to

Jan 04, 2016

Challenges, Crowdsourcing, Citizen Science: What’s the Dif?

There’s more than one way to harness the wisdom of the crowd. In honor of December’s monthly theme, we’re diving into and defining the various ways that federal agencies use public contributions to meet real needs and fulfill important objectives. Crowdsourcing Two’s company, three’s a crowd—and getting input from many is crowdsourcing. A White House

Dec 16, 2015

How do you capture millennial and Hispanic eyes? Through their hands. (More specifically: their mobile devices, and the social apps within!). AdAge recently analyzed a study from Nielsen’s Homescan panel which found that in a typical month, 12.2% of millennials can only be reached through TV (looking at the top 10 networks only) versus 14.2%

Dec 01, 2015

Wherever You Go, There We Are: the Geolocation API

No matter how you go mobile, you can meet your user’s needs. Recommendations based on location are plentiful, particularly on native apps. But don’t fret, agencies with mobile websites: you can also get in the location customization game. Geolocation is a W3C scripting API that can be used with JavaScript in Web browsers. In the

Nov 23, 2015

Building the Next Generation of Government Innovators

Innovators are made, not born. This summer, the Food and Drug Administration (FDA) began cultivating the next generation of federal innovators through a summer incubator boot camp, aimHI. AimHI is a pilot program to get high school students excited about careers in health information technology, medical devices and public service. Instead of traditional internships, which

Oct 28, 2015

How Agencies Can Support Employee Professional Development

Providing professional development for over 100,000 employees is no easy task. To build on the existing skills of their workforce, the U.S. Department of Agriculture (USDA) has piloted AgOpportunity, a program that matches USDA employees with projects that need their skills and interest. The idea for AgOpportunity came from the Partnership for Public Service’s Excellence

Oct 09, 2015

Move over, 60 inch widescreens—for the first time ever, U.S. consumers are spending more time in mobile apps than on TV. An article from Flurry Insights, the blog for Yahoo’s mobile analytics service, covered the recent viewing trends. Apps are now the top media channel in the United States: on average, people spend 198 minutes on

Oct 06, 2015

How OSTP Crowdsourced A Crowdsourcing Toolkit

To promote crowdsourcing, one effective tool is, well, crowdsourcing. Today, the White House Office of Science and Technology Policy (OSTP) and the Federal Community of Practice for Crowdsourcing and Citizen Science (CCS) unveiled the Citizen Science and Crowdsourcing Toolkit. The toolkit contains information, resources, and best practices federal agencies can use to harness the power

Sep 30, 2015