Analytics

Creating Awesome Web Analytics Reports and Presentations

Collecting visitor, engagement, and traffic data for your digital channels is nothing new. By this time, you have a lot of data about your website. How do you use and present that data to make meaningful recommendations?

Sarah Kaczmarek

Mar 04, 2014

Top 8 Best Practices for Federal Contact Centers

Barbara Walton

Jan 09, 2014

NPS.gov Use of Digital Analytics Program: Beyond the Numbers

The National Park Service website, NPS.gov, is home to sites for the parks, programs, and subject-related content about the places and ideas that we preserve and protect for the American people.

Marina Fox

Nov 06, 2013

Creative Challenge Contests

Multimedia, Photo, Poster, Design Challenge and prize competitions are one path that federal agencies take to drive innovation and solve mission-centric problems—whether technical, scientific, or creative. Creative competitions include multimedia, photo, poster, and design competitions. Here you’ll find tips on running a creative challenge, resources, examples, and information about online platforms you can use to

Karen Trebon

Oct 31, 2013

Understanding Your Users’ Needs By Analyzing Search Terms

Analyzing your visitors’ search terms can help you better understand their needs. It can provide valuable data about the content and organization of the content on your site. Create a Semi-Automated Report of Terms Here’s how to create a semi-automated report for analyzing large amounts of search data on a regular basis. A human still

Michelle Chronister

Oct 24, 2013

Hosting Successful Federal Twitter Chats

One way to leverage Twitter, beyond the basics of sending messages and engaging in dialogue, is to organize a Town Hall discussion, or Twitter chat. New guidance on preparing a live chat is now available, and we need your agencies to contribute your own policies

Justin Herman

Oct 17, 2013

Communication is Key in Measuring Customer Experience

As mentioned in previous blog posts, great efforts have been made in creating a Customer Experience program and a Customer Experience (CX) index in our Office of Citizen Services and Innovative Technologies (OCSIT) at GSA.

Simchah Suveyke-Bogin

Sep 20, 2013

Digital Analytics Program Goes To The Moon!

On Feb. 15, 2013, a meteor weighing 10,000 metric tons exploded 14 miles above Chelyabinsk, Russia. Users flocked to NASA.gov for info, and we spiked to nearly 12 million page views that day, ~16 times the daily average. Our real-time analytics showed over 300,000 active visitors

Jim Wilson

Sep 17, 2013

Better Performance and Metric Downloads Now Available From Go.USA.gov

A few weeks ago, the Go.USA.gov URL shortener introduced several new features to improve the user experience. Go.USA.gov now offers users faster speeds and downloadable metric information about their links. The service, which launched in 2009, gives government agencies the ability to provide trustworthy shortened links to their audience. Just

Michelle Chronister

Sep 04, 2013

Getting Started with the Digital Analytics Program

The Digital Analytics Program (DAP) is delighted to announce the launch of a DAP user group and new training program. These initiatives will support DAP users in getting the most from their implementation. The kick-off for this user group will be on Thursday, September 12, 2013, when we will

Marina Fox

Sep 03, 2013

Digital Metrics for Federal Agencies

Digital metrics are critical for measuring, analyzing, and reporting on the effectiveness of your Web, mobile, social media, and other digital channels. Every agency should have a metrics strategy to measure performance, customer satisfaction, and engagement, and use the data to make continuous improvements to serve its customers. Part 1: Common Metrics: Guidance, Best Practices, and

Marina Fox

Jul 15, 2013

Social media is transforming how government engages with citizens and how it delivers service. Agencies are using social media to share information and deliver service more quickly and effectively than ever before. Increasingly, these tools are also being used for predictive and sentiment analysis—using the vast

Justin Herman

Apr 19, 2013

API Analytics

Similar to website analytics, API analytics focus on reliably reporting the metrics which are most useful to its stakeholders. There are a many ways of collecting, reporting, and consuming API analytics but all revolve around the industry–accepted norm that some form of analytics are crucial to any API program. The most basic metrics will track

Gray Brooks

Mar 12, 2013

Analytics, APIs and Open Content Resources

Agencies have been working away at building better digital services and here, at the Digital Services Innovation Center, we’ve been building resources to help. We have been focusing on three areas, 1. The Digital Analytics Program. We announced this program in early October to help agencies better measure performance and customer satisfaction

Gwynne Kostin

Dec 18, 2012

comScore Report, October 2012

In October 2012, comScore, a Web analytics research company, released an independently produced report that analyzes 75 federal agency websites on a range of quantitative and qualitative factors.

Marina Fox

Nov 14, 2012

“Dark Social” media took the web by storm this week, unveiling to many the shadows in measuring your social media impact. This accounts for the majority of your traffic and yet lives untraced where standard metrics fear to tread (or simply cannot) — places like email and instant

Justin Herman

Oct 19, 2012

Digital Government Strategy Milestones Report

Yesterday marked three months since the release of the Digital Government Strategy and agencies have been making great strides in meeting the milestones toward building a 21st Century Government.

Alycia Piazza

Aug 29, 2012

MedlinePlus Mobile Evaluation

Mobile Gov Experiences are agency stories about creating anytime, anywhere, any device government services and info. This entry is a story shared by the National Library of Medicine. The National Library of Medicine (NLM) launched MedlinePlus Mobile (m.medlineplus.gov) in January 2010 to provide authoritative consumer-level health information to a

Jacob Parcell

Jun 20, 2012

Tell Compelling Stories with Data Visualization

No information is more critical to your work than the numbers that reveal what’s happening, how you’re performing, and opportunities to do better. GovTech provides ten tips for getting the most from your data visualizations.

Alycia Piazza

Oct 22, 2010

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