Marina Fox

Marina Fox leads GSA’s DotGov Domain Services in the Office of Government-wide Policy (OGP). She has 20+ years of experience in data analysis, business intelligence and enterprise reporting, web performance analysis, advanced analytics, artificial intelligence (AI) and Big Data. Previously, Marina led a government-wide Digital Analytics Program (DAP) at GSA. Prior to becoming a public servant, Marina held various analytical and leadership roles at Deloitte, AOL, Booz Allen Hamilton, and Dow Jones. Her LinkedIn account is below.

GSA Steps Up Security for .gov

The General Services Administration’s (GSA) DotGov Program manages the .gov top-level domain (TLD) for the U.S. government. Like .com or .org, the .gov TLD serves a defined community of interest – but unlike other TLDs, .gov is only available to bona fide U.S.-based government organizations. These government organizations increasingly deliver services and information digitally, and using a .gov domain signals to users that the government website they’re visiting, or the email they’ve received from a .

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DotGov Domain Registration Program to Provide HTTPS Preloading in May

Effective May 15, 2017, GSA’s DotGov Domain Registration Program will begin providing HSTS Preloading services for federal agencies. HSTS stands for HTTP Strict Transport Security (or HTTPS, for short). This new service helps ensure that visitor communication with .gov websites is not modified or compromised, and hostile networks cannot inject malware, tracking beacons, or otherwise monitor or change visitor interactions online. As part of this new service, any federal government executive branch .

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Automatic HTTPS Enforcement for New Executive Branch .Gov Domains

HTTPS is a necessary baseline for security on the modern web. Non-secure HTTP connections lack integrity protection, and can be used to attack citizens, foreign nationals, and government staff. HTTPS provides increased confidentiality, authenticity, and integrity that mitigate these attacks. In June 2015, the White House required all new federal web services to support and enforce HTTPS connections over the public internet, and for agencies to migrate existing web services to HTTPS by the end of calendar year 2016.

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5 Factors to Building a Successful Government-wide Digital Analytics Program

Launched just three years ago, the Digital Analytics Program (DAP) continues to drive the 2012 Digital Government Strategy’s mission to improve the citizen experience by streamlining the collection and analysis of digital analytics data on a federal government-wide scale. The DAP officially launched on October 15, 2012 with a release of its first version of the government-wide Web analytics code. The first agency to implement DAP was the Department of Interior, on doi.

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Using a Hypothesis-Driven Approach in Analyzing (and Making Sense) of Your Website Traffic Data

At the Digital Analytics Program (DAP), some of the most frequently asked questions we get are “how can I get access to the DAP data?” and “what do I do with all this data?” We all know that data is knowledge, and knowledge is power, but once we have access to it and realize that it is, indeed, oceans of data, how do we not “drown” in it, and, perhaps more importantly, how do we make sense of it?

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What is the Digital Analytics Program (DAP)?

The Digital Analytics Program (DAP) is a cornerstone of the 2012 Digital Government Strategy’s mission to improve the citizen experience by streamlining the collection and analysis of digital analytics data on a federal government-wide scale. The DAP, provided by GSA to all federal executive branch agencies, delivers digital analytics tools (like Web analytics and customer satisfaction survey tools), performance metrics guidance, metrics benchmarks, and training, all at no cost.

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The Golden Metric

Are you looking for the “golden metric” that is the best measure of your agency’s website performance and cross-comparable across .gov websites? If so, stop looking. The concept of the golden metric is a dangerous one because it oversimplifies performance analysis of your website and overlooks the truth hidden behind other, more relevant metrics. Don’t get me wrong—it is easy to fall for the concept of the golden metric.

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Digital Analytics Program (DAP): Oceans of Data

In the last 15 months, the federal Digital Analytics Program (DAP) monthly Web traffic has grown to more than 1.1 billion views gov-wide, providing Web analytics to 29 U.S. federal cabinet-level agencies and nearly 3,000 public-facing government Web properties. The mission of the DAP is to help improve digital citizen services by providing comprehensive digital analytics, training and best practices to agencies. Information reported in DAP Web Analytics is a gold mine for research and analysis for improving the effectiveness, efficiency and relevancy of information and services provided on the government websites.

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The National Park Service website,, is home to sites for the parks, programs, and subject-related content about the places and ideas that we preserve and protect for the American people. With roughly a thousand content authors dispersed across the country, receives nearly 50 million page views per month during the peak summer season, when visitors are planning their vacations. In February 2013, the NPS migrated from Adobe SiteCatalyst to the Digital Analytics Program (DAP) solution.

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Getting Started with the Digital Analytics Program

The Digital Analytics Program (DAP) is delighted to announce the launch of a DAP user group and new training program. These initiatives will support DAP users in getting the most from their implementation. The kick-off for this user group will be on Thursday, September 12, 2013, when we will host a webinar to welcome users and discuss how a user group can provide the most benefit. Meeting invitations with login instructions will be sent to directly to these users two weeks before the meeting.

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Digital Metrics for Federal Agencies

Digital metrics are critical for measuring, analyzing, and reporting on the effectiveness of your Web, mobile, social media, and other digital channels. Every agency should have a metrics strategy to measure performance, customer satisfaction, and engagement, and use the data to make continuous improvements to serve its customers. Part 1: Common Metrics: Guidance, Best Practices, and Tools Part 2: Reporting Requirements and Common Tools Part 3: Rationale and Framework for Common Metrics and Measures Part 4: Case Studies, Training, and Additional Resources Part 1: Common Metrics—Guidance, Best Practices, and Tools Agencies should ensure that they collect, analyze, and report on a minimum baseline set of performance and customer satisfaction measures.

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comScore Report, October 2012

In October 2012, comScore, a Web analytics research company, released an independently produced report that analyzes 75 federal agency websites on a range of quantitative and qualitative factors. The report was provided to GSA as part of GSA’s contract with comScore to collect analytics on federal websites. This report focuses on consumer impressions of public websites. comScore gets its data from representative consumer panels, so the analysis does not include business or government users.

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