Creating Awesome Web Analytics Reports and Presentations

Mar 4, 2014

graphic explaining that the average site visitor looked at 3.7 pages and stayed 3 minutes
Collecting visitor, engagement, and traffic data for your digital channels is nothing new. By this time, you have a lot of data about your website. How do you use and present that data to make meaningful recommendations? How do you use the data to tell a story and grab your stakeholders’ attention?

Sarah Kaczmarek, from GAO, has worked with GSA on a series of webinars to answer these questions. She also created a Google Analytics for government training manual (PDF, 3.7 MB, 65 pages), and templates for reporting your metrics on a weekly (Word document, 44 KB, 2 pages), quarterly, and annual (PDF, 775 KB, 2 pages) basis. Now these resources are all together in one blog post for you.

How to Create an Awesome Annual Metrics Report ****

Learn the best way to share all the data from an entire year, and showcase the progress you’ve made with your digital channels.

[youtube https://www.youtube.com/watch?v=q9-aF46xqE4]

How to Tell a Story with Quarterly and Weekly Reports

Quarterly report writing is a perfect opportunity to look at the impact of your website on a routine basis. In this webinar, you’ll see how to use Google Analytics to answer key questions about users and make recommendations to ensure they get what they need.

[youtube https://www.youtube.com/watch?v=IYxi9KvYMok]

Meaningful Metrics—From Gathering to Analyzing Digital Metrics

Learn how to analyze data and make suggestions to reflect the voice of the customer and get constituents what they need. Take Web and social media performance metrics and create interesting and meaningful reports for all levels of staff.

[youtube https://www.youtube.com/watch?v=bYi9OjWUR6E]

Mar 4, 2014