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Guidance on building better digital services in government
Use social media to effectively communicate with your audience.
By using social media, agencies can strengthen their connection with the public, promote transparency, and respond to their audience’s needs. Social media meets customers where they are, and it is a great place to communicate with them — making it an essential tool for communications during emergencies.
Learn about the benefits and potential pitfalls of digital advertising and paid media.
Discover how to create and maintain a successful podcast at your federal agency.
See how USA.gov and USAGov en Español use stories to increase their engagement rate and number of followers as they deliver helpful information to the public.
Learn about the life cycle of content, how content comes across to the user, and how to develop a content management strategy.
Learn how to work with social media influencers to achieve your goals, while accounting for different budgets.
Performance.gov invites you to participate in their #GovPossible campaign to celebrate Public Service Recognition Week (PSRW)! Recognize the invaluable efforts of government employees who ensure that the everyday needs of Americans are met. Access a range of tools and resources to help you join the #GovPossible campaign and show your support. The #GovPossible toolkit makes it easy for you to participate in this important (and fun!) campaign. — via Performance.gov
Last fall, vote.gov and the USAGov program partnered for their first-ever social media takeover on National Voter Registration Day. The campaign, which encouraged the public to register to vote, reached 36,000 people across USAGov’s platforms and generated over 2,000 engagements. The partnership raised awareness for vote.gov, boosted vote.gov’s website traffic, and laid the groundwork for the future collaborations and resource-sharing between the two entities. This collaboration between vote.gov and USAGov offers a model for social media takeovers and partnerships between federal agencies and teams. — via USA.gov
As part of the Biden-Harris Administration’s Task Force on Kids Online Health & Safety, NTIA and the Substance Abuse and Mental Health Services Administration (SAMHSA) are working with other agencies to advance the health, safety and privacy of minors online by identifying current and emerging risks, potential benefits, and efforts to mitigate harms. — via National Telecommunications and Information Administration
Addressing web and digital communications related to the California wildfires.
Explore the basics of launching a podcast and determine if creating a podcast is right for your agency.
Addressing web and digital communications related to Hurricane Helene
Cyber-vandalism presents a serious challenge to online-based communication tools. This resource provides information for agency practitioners to prepare for, recover from, and respond to cyber-vandalism.
Learn how to partner with social media influencers and design, implement, and measure an influencer program.
What is a QR code and how can you create one? What are some alternatives to using QR codes? This introductory resource will help you explore your options.
Government agencies are increasingly using social media to engage with citizens, share information and deliver services more quickly and effectively than ever before. But as social content, data and platforms become more diverse, agencies have a responsibility to ensure these digital services are accessible to all citizens, including people with disabilities.
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Learn about the life cycle of content, how content comes across to the user, and how to develop a content management strategy.
Learn how to work with social media influencers to achieve your goals, while accounting for different budgets.
Performance.gov invites you to participate in their #GovPossible campaign to celebrate Public Service Recognition Week (PSRW)! Recognize the invaluable efforts of government employees who ensure that the everyday needs of Americans are met. Access a range of tools and resources to help you join the #GovPossible campaign and show your support. The #GovPossible toolkit makes it easy for you to participate in this important (and fun!) campaign. — via Performance.gov
Last fall, vote.gov and the USAGov program partnered for their first-ever social media takeover on National Voter Registration Day. The campaign, which encouraged the public to register to vote, reached 36,000 people across USAGov’s platforms and generated over 2,000 engagements. The partnership raised awareness for vote.gov, boosted vote.gov’s website traffic, and laid the groundwork for the future collaborations and resource-sharing between the two entities. This collaboration between vote.gov and USAGov offers a model for social media takeovers and partnerships between federal agencies and teams. — via USA.gov
As part of the Biden-Harris Administration’s Task Force on Kids Online Health & Safety, NTIA and the Substance Abuse and Mental Health Services Administration (SAMHSA) are working with other agencies to advance the health, safety and privacy of minors online by identifying current and emerging risks, potential benefits, and efforts to mitigate harms. — via National Telecommunications and Information Administration
OMB released new policy guidance for government that includes a variety of actions and standards to help federal agencies design, develop, and deliver modern websites and digital services. Memo M-23-22, Delivering a Digital-First Public Experience, will make it seamless for the public to obtain government information and services online, and help agencies fully implement the 21st Century Integrated Digital Experience Act (21st Century IDEA). — via The White House
Find out how the National Institute of Corrections is using people-first plain language in its communications. See what words and phrases they’re changing.
At USA.gov and USAGov en Español, we’re always looking for better ways to connect people to government information through social media. Using stories has helped us increase our engagement rate and our number of followers as we deliver helpful information to people. Stories may be a good addition to your agency’s social media strategy, too. These three tips can help you get started. — via USA.gov
We’re spreading the #GovLove with Performance.gov the week of February 13th to celebrate public servants like you! Prepare your hearts to be warmed. — via Performance.gov
The Federal Communicators Network community shares how agencies can approach digital advertising.
Medicare Open Enrollment kicks off this Saturday, October 15 and runs through December 7. Join the Centers for Medicare & Medicaid Services (CMS) on social media to help spread the word! For suggested posts and shareable images, use their partner social media toolkit – available in both English and Spanish. Don’t forget to use the hashtag #MedicareOE to engage with the conversation online.
The DOD released a policy that for the first time spells out, from the highest levels of the defense community, how DOD military and civilian personnel should use official social media accounts to best advance the mission of the U.S. military and further instill trust in the credibility of the DOD.
In this panel discussion, experts from different agencies shared how they’ve used social media to reach Hispanic audiences during emergencies and the COVID-19 pandemic.
Three Ways USAGov Outreach Can Help with Your Agency’s Next Campaign—Does your agency have an idea for a new marketing strategy? USAGov’s Outreach team can support your agency in all stages of your campaign. We can brainstorm with your team, discuss best practices, and try new marketing approaches to grow together in serving people. Learn how to begin partnering with us. — via USA.gov
This article highlights unique tips related to digital content, audience reach, video posting, and strategic communication, that were shared by Rob Flaherty, the Director of Digital Strategy at the White House, during the Digital.gov event, Digital Strategy at 1600 Pennsylvania Avenue.
Digital.gov
An official website of the U.S. General Services Administration
