6 Important Factors To Consider for Digital Advertising in Government
The Federal Communicators Network community shares how agencies can approach digital advertising.
Social Media
Making government more efficient, more open.
Resources on Social Media
Guidelines for Secure Use of Social Media —Guidelines and recommendations for using social media technologies in a manner that minimizes risks are analyzed and presented in this …
NARA guidance on Managing Social Media Records —This Bulletin provides high-level record keeping requirements and best practices for capturing records created when federal agencies use …
Social Media, Web-Based Interactive Technologies, and the Paperwork Reduction Act —Inspired by the goal of promoting flexible and open interactions between federal agencies and the public this memo clarifies when and how …
Social Media Cyber-Vandalism Toolkit —Cyber-vandalism presents a serious challenge to online-based communication tools. This document provides guidance and security practices to …
Improving the Accessibility of Social Media in Government —Government agencies are increasingly using social media to engage with citizens, share information and deliver services more quickly and …
Federal Social Media Accessibility Toolkit Hackpad —The following contains the shared document for the development of the Social Media Policy Toolkit, a shared service of the Federal Social …
Guidance for Social Media Providers —GSA welcomes interest from providers that want to offer, for the federal government’s consideration, social media products that are free of …
Tools and Services
U.S. Digital Registry —An inventory of official government social media accounts, mobile websites and apps, as reported and authenticated by federal managers.
Go.USA.gov —A URL shortener for official government domains.
Join a Community of Practice
Federal Communicators Network —Brings together government communicators to improve communication and make government more effective.
Social Media —Brings together government social media communicators to improve social media outreach efforts.
News and Events on Social Media
284 posts
Medicare Open Enrollment Period Outreach & Media Materials
Medicare Open Enrollment kicks off this Saturday, October 15 and runs through December 7. Join the Centers for Medicare & Medicaid Services (CMS) on social media to help spread the word! For suggested posts and shareable images, use their partner social media toolkit – available in both English and Spanish. Don’t forget to use the hashtag #MedicareOE to engage with the conversation online.
U.S. Department of Defense Releases First Departmentwide Social Media Policy
The DOD released a policy that for the first time spells out, from the highest levels of the defense community, how DOD military and civilian personnel should use official social media accounts to best advance the mission of the U.S. military and further instill trust in the credibility of the DOD.
Multilingual
Webinar Recap: How To Best Connect With Your Spanish-speaking Audience During an Emergency
In this panel discussion, experts from different agencies shared how they’ve used social media to reach Hispanic audiences during emergencies and the COVID-19 pandemic.
Three Ways USAGov Outreach Can Help with Your Agency’s Next Campaign
Three Ways USAGov Outreach Can Help with Your Agency’s Next Campaign—Does your agency have an idea for a new marketing strategy? USAGov’s Outreach team can support your agency in all stages of your campaign. We can brainstorm with your team, discuss best practices, and try new marketing approaches to grow together in serving people. Learn how to begin partnering with us. — via USA.gov
Social Media
Key Insights from the White House Director of Digital Strategy, Robert Flaherty
This article highlights unique tips related to digital content, audience reach, video posting, and strategic communication, that were shared by Rob Flaherty, the Director of Digital Strategy at the White House, during the Digital.gov event, Digital Strategy at 1600 Pennsylvania Avenue.
Social Media
Deep Fakes and Social Media: A Q&A With Alex Cohen
The questions in this post were curated from attendees of the Deep Fakes and Social Media Webinar, hosted by the SocialGov Community of Practice and Digital.gov on May 18, 2021.
Digital Communications
Deep Fakes and Social Media
Deep fakes are an emerging threat that can disrupt agencies’ communication efforts and federal agencies should be prepared. Learn about deep fakes on social media, and how federal agencies can plan to combat a deep fake if they are targeted.
Artificial Intelligence
Using Chatbots To Improve Customer Experience
Three federal teams showcase their success using chatbots to improve customer satisfaction, increase availability, and empower their users to accomplish tasks faster.
Marketing
Five Insider Secrets to Engaging Emails
Engaging readers who receive hundreds of emails a day is not easy, but it starts with the most critical starting point—empathy for their time.
When’s the Best Time to Tweet? @USAGovEspanol Experiments with Twitter—A good following on social media is fundamental to USAGov’s goal of getting clear and helpful government information to Spanish speakers around the country. To make sure we’re reaching the right people at the right time with valuable content, our team began to rethink our USAGov en Español Twitter strategy. — via USA.gov
