Photo:Marybeth Murphy

Marybeth Murphy

News and Events

USA.govlogo

The USA.gov’s team launched a new analytics dashboard that shows the top pages and topics that are trending on USA.gov and USA.gov/espanol. This gives agencies a better window into the information the public needs most so they can prioritize that information and make it more accessible to their users. — via USA.gov

Jan 16, 2020

Video

DAP Learning Series: Using the Search Console

This online class will dive deeper into the benefits of integrating Google Search Console with your independently managed Google Analytics account
Jun 07, 2018

Setting Up a Performance Measurement Team

As part of an organizational shift to functional teams at GSA’s Federal Citizen Information Center (FCIC), we created a Performance Measurement Team that consolidates data analysis for our websites, contact center channels, and marketing channels. Instead of looking at metrics within the bubble of each program, we’re beginning to leverage insights across programs. These are
Sep 24, 2015