Analytics

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276 posts

4 Tips for Analyzing Mobile Traffic with DAP

It’s not a secret that mobile Internet viewership is booming, but according to a ComScore report released last June, 49% of the audiences for the top 100 digital properties are now mobile-only. Additionally, during the third quarter last year, Gartner reported PC shipments fell 7.7% while IDC Research reported a 10.8% decline. The switch to
Feb 05, 2016

The Data Briefing: Mapping the Big Data Ecosystem of U.S. Agriculture

The Congressional Research Service recently released a report (PDF, 688 kb, 17 pages, January 2016) describing the big data ecosystem for U.S. agriculture. The purpose of the report was to understand the federal government’s role in emerging big data sources and technologies involved in U.S. agriculture. As the report author, Megan Stubbs, points out, there is
Feb 03, 2016

What Are Your Customers Searching For?

What are your agency’s website visitors looking for? Can they find it easily? How do you know? Search analytics provide valuable data that can positively affect an agency’s Web strategy. This topic was the focus of a recent webinar, Show Me the Data: Leveraging Analytics in DigitalGov Search. Dawn Pointer McCleskey, acting program manager for
Jan 08, 2016

18F Reflects on Their Most Meaningful Projects in 2015

2015 was a big year for 18F. We almost doubled in size, worked with 28 different agency partners, and released products ranging from Design Method Cards to cloud.gov. Internally, we improved onboarding and our documentation by releasing guides on topics as diverse as content, accessibility, and creating good open source projects. To mark the end
Dec 29, 2015

OCSIT’s 2015 Customer Survey—What We Learned

Three years ago, GSA’s Office of Citizen Services and Innovative Technologies (OCSIT) set out to design a system to consistently measure customer satisfaction across our office. We were inspired by the Digital Government Strategy, which tasks agencies to adopt a customer-centric approach to service delivery.
Dec 28, 2015

Best Practices for Remote User Experience Research

Once simply an idea, remote data gathering is now a very important reality in UCD (user-centered design) work. However, there are some challenges, particularly when your agency serves the entire nation and all of the groups in it. Identifying and finding solutions for these issues will help you best use this important tool.
Dec 10, 2015

How to Use Remote Data Strategically in UX

One of the challenges UX practitioners can face is how to communicate much of the data that’s out there. The key word is “communicate.” Since many of us are used to qualitative findings, making the jump to “hard data” can be a challenge. There are tools out there that make this easier, but we still
Nov 17, 2015

Optimizing Social at Peace Corps: Not a Zero-Sum Game

At the Peace Corps, we continually try to find new ways to test, measure and optimize our marketing and communications initiatives. Recently, we embarked on a project to design a framework to test and optimize content on the social media platforms we use to engage our stakeholders. This process required us to reboot our expectations in terms of
Oct 02, 2015

How OSTP Crowdsourced A Crowdsourcing Toolkit

To promote crowdsourcing, one effective tool is, well, crowdsourcing. Today, the White House Office of Science and Technology Policy (OSTP) and the Federal Community of Practice for Crowdsourcing and Citizen Science (CCS) unveiled the Citizen Science and Crowdsourcing Toolkit. The toolkit contains information, resources, and best practices federal agencies can use to harness the power
Sep 30, 2015