Immanuel Lee

Analytics Trainings: 2016 So Far

In 2016, the Digital Analytics Program (DAP) team has ramped up our training schedule. We appreciate all the DAP users that have attended our trainings and we’re happy to provide the material. We’ve had many users ask about video of our sessions, so we wanted to provide you with some of our recorded trainings from 2016 so far. Bookmark this page, but don’t forget about it! Here are some things we’ve covered in 2016:

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Google Analytics Download Data Lower Than Expected? Here’s Why (And How to Fix It)

What’s the best way to track file downloads in Google Analytics? Will the Digital Analytics Program (DAP) help me track PDF/.doc/.xls downloads? Are my download numbers accurate? Why aren’t my file downloads appearing in the web analytics data? The answers to these questions aren’t abundantly clear to even seasoned web analysts. But here’s the good news: If your site uses DAP, we’ve done the hard work, and our code records file downloads on your web pages by default!

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Additional Data Options With DAP

Agencies can participate in the Digital Analytics Program (DAP) by implementing the DAP script block. It’s a simple line of of code that enables you to take advantage DAP: (Example) You can use this line to enhance the Web analytics solution with additional query string parameters. The query string parameters pass data that enable features within the code. They can also help configure settings in the code. It allows you to leverage more features in DAP or extract more data out of DAP.

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4 Tips for Analyzing Mobile Traffic with DAP

It’s not a secret that mobile Internet viewership is booming, but according to a ComScore report released last June, 49% of the audiences for the top 100 digital properties are now mobile-only. Additionally, during the third quarter last year, Gartner reported PC shipments fell 7.7% while IDC Research reported a 10.8% decline. The switch to mobile will continue, and for government websites, the trend is no different. For this reason, it’s important to optimize your mobile experience.

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Need Actionable Analytics Reports? Here’s Help

The Digital Analytics Program (DAP) provides a wealth of standard Web analytics reports within its current Web analytics tool (Google Analytics Premium). Yet, navigating through big data with a standard report can be a challenge and definitely takes a few clicks. To quickly get to the insights of your agency websites’ traffic, building your own custom reports and segments is the way to go. As part of its on-going effort to educate and empower DAP users with Web analytics knowledge, the DAP team has put together the DAP Custom Reporting Catalog with many of the frequently used custom templates.

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