Content Strategy

Make use of content strategy to deliver great digital experiences.

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626 posts

The Life-Changing Magic of Writing Release Notes

A key part of agile development is constantly shipping new features. The team behind the Federal Election Commission’s (FEC) beta website ships new features at least once every two weeks. Sometimes the features are big, noticeable changes, such as the new home page we recently launched. And other times they’re small (a copy edit, an
Jan 19, 2017

Five Lessons Learned During a Content Audit

As part of USAGov’s efforts to provide our audience with the reliable and quality information that they need, this summer, the Health, Education & Benefits (HE&B) topic desk completed its first content audit. Methodology and Results Data informed every step we took. In order to determine which areas to focus on first, the desk gathered
Dec 05, 2016

FIPNet Digital Imaging Partner Guidance Now Available

Guidance for Contributing Digital Content to FDsys (govinfo) is now available on FDLP.gov. Federal Information Preservation Network (FIPNet) digital imaging partners now have guidance documentation for creating and contributing digitally-imaged U.S. Government content to Federal Digital System (FDsys)/govinfo*. The guidance specifications are based on current best practices from the Federal Agency Digitization Guidelines Initiative and
Dec 02, 2016

Lessons Learned: Evaluating Video Content

If you were to perform research on the value proposition of training videos, you would notice that opinions are split on their efficacy. Despite all the tools that are out there that can help you evaluate video quality, views, and drop-off, there are some things that should be considered in the analysis of your organization’s
Dec 01, 2016

Health IT Services SIN — Ready to Serve Agencies

This summer I announced the the release of our new Health IT Services Special Item Number (SIN 132–56) on IT Schedule 70. Now, I am happy to report that the SIN has been awarded to 65 highly qualified industry partners — with that number continuing to grow daily as new contracts are being awarded. With such a
Nov 29, 2016

Understanding Twitter Quality Filters for Content Strategy

In a move to win back users and improve the company’s image, Twitter introduced quality filters in August. They followed this move in November with an option to mute certain words. These changes will have larger ramifications for federal agencies, who will need to focus on quality of content in order to retain their audience
Nov 25, 2016

Digging Deep Using the Core Model

The core model is a thinking tool that can be used to get team members from different perspectives (stakeholders, developers, editors, etc.) to start thinking collaboratively. The end goal is that the group will have a common understanding of user needs, business goals, and how different pages should be connected.
Nov 18, 2016

Webinar Recap: Social Media + External Affairs = Outreach Success

Summary: How to leverage your resources to reach Spanish-dominant Hispanics online. A recent DigitalGov University (DGU) webinar provided an introduction to the intersection of two teams with different audiences reaching consensus on goals to maximize insight and outreach effectiveness. Social Media Outreach Goals What does social media outreach success look like? Success is when agencies
Nov 17, 2016

Are Chatbots the Next mHealth Frontier?

In April, Facebook made it possible for organizations to use chatbots to send and receive messages from users of Facebook Messenger. That’s a big deal. Facebook Messenger is now used by 900 million people every month. As the name implies, it’s a messaging platform that people use to send short messages to each other through
Nov 17, 2016

Congress.gov Homepage Highlights, Alerts, and More Enhancements

This has been an exciting and successful year for Congress.gov. We accomplished a major milestone when we retired THOMAS in July. Over the course of 2016, we completed a number of enhancements to Congress.gov. In April we expanded quick search to include the Congressional Record, Committee Reports, Nominations, Treaty Documents, and Communications. In May we launched several new RSS feeds and
Nov 16, 2016

The Data Briefing: Four Steps to Becoming a Data-Driven Organization

As the Federal government agencies begin the digital transformation journey, becoming a data-driven organization is even more vital. What does it mean to become a data-driven organization? According to one definition, “[a] data-driven company is an organization where every person who can use data to make better decisions, has access to the data they need
Nov 09, 2016