Content Strategy

Make use of content strategy to deliver great digital experiences.

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626 posts

Improving Stakeholder Collaboration Can Improve Software Development Performance

It’s important for software development organizations to make it as easy as possible to enable improved stakeholder behavior. Development stakeholders can include business development representatives, product managers, and senior project managers, and they are typically carrying the weight of the organization’s mission. They are concerned about the organization’s goals, and are usually focused on ensuring
Apr 17, 2017

To Get Things Done, You Need Great, Secure Tools

To folks new to government, one of the most surprising differences between our work and work in the private sector are the barriers in accessing commercially available software, and commercially available Software-as-a-Service (SaaS) in particular. There are good reasons for these barriers: the government places premiums on considerations such as security, privacy, accessibility, license management,
Apr 11, 2017

HHS Offers Free Content Models and Drupal Features

Related Event: Create Once, Publish Everywhere Applied—HHS Content Models and Portability, Tuesday, April 18, 2017; register here. Create Once, Publish Everywhere (COPE) The U.S. Department of Health & Human Services (HHS) is sharing its content models and their related Drupal features for you to use on your sites. A content model is a representation of types of content
Apr 07, 2017

Color in Digital Design

How do we choose color in digital design? In print, we have the Pantone fan and what you see is what you get — as long as your printer is color calibrated. With computer monitors, one does not get such precision, even within one office. So how much time and effort do you spend on color selection?
Apr 04, 2017

A Complete Redesign with You in Mind

We’re excited to launch a complete redesign of USDA.gov featuring stronger visual storytelling components, a more modern user-experience with easy to find services and resources, and to top it off, a completely mobile-friendly design. Through careful planning, thoughtful design, and a primary focus on user experience and usability, we’ve taken the best of government and industry
Mar 29, 2017

U.S. Web Design Standards Releases Version 1.0

The U.S. Web Design Standards are a library of design guidelines and code to help government developers quickly create trustworthy, accessible, and consistent digital government services. Last month, we announced the 1.0 release of the Standards, a milestone that signals the Standards are a stable, trustworthy resource for government designers and developers. By using the
Mar 13, 2017

Letting Go of 85 Percent of Our Email Subscribers

Late last year, Business.USA.gov (BUSA) began transitioning its web presence to USA.gov and with its content, came its social media and email accounts. While transferring ownership of a Twitter account is fairly easy to do from a technical standpoint, transferring email ownership and tools is not. We had to tackle
Mar 13, 2017

How to Tell the World War I Story: Make it Personal

We naturally gravitate towards story-telling. It’s part of our human nature that began thousands of years ago, well before the written word. We want to pass down our history and cultures, and we do this by telling stories because they resonate with us. Stories tap into our emotions. They make us feel. They move us
Mar 09, 2017