Content Strategy

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624 posts

CFPB Serves up Financial Tips to Seniors

The Consumer Financial Protection Bureau and Meals on Wheels America have created multilingual educational resources about financial scams that target the elderly which can be easily distributed to seniors in the communities they serve, and downloaded or ordered in bulk for free by the general public. The Consumer Financial Protection Bureau’s (CFPB) Consumer Education &
Sep 11, 2017

USDA FoodKeeper App Update Expands Content Offerings

The USDA’s multilingual FoodKeeper app has been updated to include three options for receiving food recall updates and expands storage timelines to over 500 products. This post was originally published on the USDA blog. The Department of Agriculture (USDA) today announced new updates to its popular FoodKeeper application that will provide users with new access to
Sep 07, 2017

HIV.gov’s 6 Ways to Stay Social Media Savvy

This post was originally published on the HIV.gov blog. Editor’s Note: At HIV.gov, our team calls include a weekly update on digital trends. These updates allow us to stay current and inform our work. We recently asked HIV.gov’s former digital strategist to suggest ways our HIV partners can stay up to date with social media trends.
Aug 31, 2017

NIST Publishes NICE Cybersecurity Workforce Framework

Categorizing and Describing Cybersecurity Work for the Nation The National Initiative for Cybersecurity Education (NICE) is pleased to announce the release of Special Publication 800-181, the NICE Cybersecurity Workforce Framework. This publication serves as a fundamental reference to support a workforce capable of meeting an organization’s cybersecurity needs. It provides organizations with a common, consistent
Aug 22, 2017

NIST Crafts Next-Generation Safeguards for Information Systems and the Internet of Things

Information systems—from communications platforms to internet-connected devices—require both security and privacy safeguards to work successfully and protect users in our increasingly complex and interconnected world. Toward these ends, the National Institute of Standards and Technology (NIST) has issued a new draft revision of its widely used Special Publication (SP) 800-53, Security and Privacy Controls for Information
Aug 22, 2017

By the Numbers: Why Video Is Effective

At HIV.gov, we’re often asked if videos are effective tools for communicating HIV prevention and treatment information. Our experience, the work of our partners, and current research continue to support the use of video for informing and empowering individuals.
Aug 07, 2017

‘Cybersecuring’ the Internet of Things

I recently had the chance to talk with the legendary Vint Cerf, one of the founding fathers of the internet. We had a wide-ranging discussion about the past, present and future of the internet, network security and what it would take to successfully, safely and reliably merge the digital and physical worlds, a concept known
Jun 29, 2017

Advice From Digital Thought Leaders

Many know that digital tools have become indispensable for connecting with many audiences—but we also know that what’s available in the digital realm is always changing. So how do you know what tools are best for your purpose? And how do you plan for your organization’s digital future when the pace of change is so
Jun 22, 2017

Improving Customer Experience with Digital Personas

Keeping the customer’s needs front and center is important when developing new digital tools. We recently developed a set of user personas as part of our work to establish a more robust—and data informed—understanding of the individuals that engage digitally with the National Archives (NARA). User personas are fictional, but realistic representations of key audience
Jun 20, 2017