At HIV.gov, we’re often asked if videos are effective tools for communicating HIV prevention and treatment information. Our experience, the work of our partners, and current research continue to support the use of video for informing and empowering individuals. Using video as part of a comprehensive communication strategy can increase the engagement and effectiveness of the health messages. Recent data report: Video is an extremely popular format for content delivery 45% of people watch more than an hour of Facebook or YouTube videos a week.
Many know that digital tools have become indispensable for connecting with many audiences—but we also know that what’s available in the digital realm is always changing. So how do you know what tools are best for your purpose? And how do you plan for your organization’s digital future when the pace of change is so rapid? Recently, we asked colleagues what advice they would give for developing a digital media strategy.