Photo:Jessica Milcetich

Jessica Milcetich

Jessica Milcetich is a digital media strategist on the Outreach Team.

News and Events and Measure Content Efficiency With New KPI Metric

This post was originally published on the blog.
Sep 12, 2017

Becoming an Agile Content Team

In March, the team of writers and editors at USAGov adopted some agile principles in an attempt to streamline our content development process. We hoped operating in a more agile manner would help us address some of the challenges we were facing as a team:
May 16, 2017

Why We Launched A Snapchat Account and How We’ll Measure Success

Yesterday, we shared our Snapchat account with the public. After weeks of testing the tool to iron out kinks and determine how we’d make content accessible, we were excited to go public when the official government-friendly terms of service were signed. So now you may be asking, why
Apr 01, 2016

USAGov’s Step-by-Step Guide to Making Snapchat Stories As Accessible As Possible

One of the biggest things we take into account whenever we consider launching on a new social platform is how we can make the information we share through that tool as accessible as possible. In its current form, Snapchat isn’t a highly accessible platform. This isn’t a problem that’s unique to Snapchat. Many emerging technologies
Mar 29, 2016

Preliminary Results from USAGov’s Voter Registration Partnership with Facebook

The first phase of our partnership with Facebook included Facebook “megaphones” being rolled out in a handful of states with rapidly approaching voter registration deadlines. Facebook’s megaphone is a featured box that is displayed at the top of all user’s News Feeds. (You may recall seeing these after certain disasters giving users the option to
Feb 09, 2016

#SomosSocial: 5 Keys for Government to Reach Hispanics Through Social Media

Hispanics are one of fastest growing demographics in the U.S. But like any demographic, there are important nuances to consider when connecting with this audience. Insight into your audience’s motivations, behavior and preferences is key for anyone trying to engage with the public. We know every day that more and more Hispanics are on social
Nov 05, 2015

Real Internationalization Isn’t Just Geographic: It’s Linguistic

Twenty years ago, the chances of watching an NBA game with commentary in a language other than English were small. Today, the NBA transmits games in 47 languages to 215 countries across the world. This is a perfect example of how organizations have evolved over time to meet the demands of their audiences. Evidence like
Jun 19, 2015

Rocking the Vote: How the Brand Leveraged the Mid-term Elections

You might have noticed a lot of people were talking about the elections yesterday, especially on social media. Election and voting hashtags were trending all day long as people around the country hit the polls to vote for senators, representatives, governors and more. And while plenty of people were really excited to simply let their
Nov 05, 2014

What Do Dear Abby and the Federal Government Have in Common?

Lots of people ask us questions. So it only makes sense for us to partner up to answer some of those questions. Since the 1970’s, has partnered with Dear Abby to help get free printed government publications on a variety of topics (health, disaster preparedness, caring for aging loved ones,
Oct 10, 2014

Why We Turned Off Comments on the Blog

On Friday, we made a big change over on the blog—we turned off the ability for people to comment on our posts. Now before you all start looking at me like I have five heads and wondering what Koolaid I’m drinking, let me explain our reasoning. We’ve had comments on since it launched
May 29, 2014

Tumblr: A Flexible Social Media Platform

When HHS’s Katie Gorscak was looking for a way to share’s information with teenagers, she looked at her options on social media. New reports seem to come out regularly talking about how teens are fleeing “traditional” social media sites, but Gorscak knew her target audience
Feb 24, 2014