Photo:Sarah Herrmann

Sarah Herrmann

Sarah Herrmann is the Digital Communications Manager for the American Battle Monuments Commission.

News and Events

Making World War I Relevant Today: Are WWI Propaganda Posters the Original Meme?

Merriam-Webster officially defines a meme as “an idea, behavior, style, or usage that spreads from person to person within a culture.” But these days, most of us think of memes as those viral posts online that convey a message using a photo with text. They range from funny to serious to offensive, and everything in
Jul 05, 2017

How to Tell the World War I Story: Make it Personal

We naturally gravitate towards story-telling. It’s part of our human nature that began thousands of years ago, well before the written word. We want to pass down our history and cultures, and we do this by telling stories because they resonate with us. Stories tap into our emotions. They make us feel. They move us
Mar 09, 2017

Why World War I Matters for Your Agency

I recently asked some friends—a group of intelligent, successful individuals—what they knew about World War I. The responses I received included, “Ummm… was in the 1910s?” or “Started in Europe when the archduke was killed?” Beyond this, it’s mostly blank stares and shoulder shrugs. People who consider themselves history geeks might mention President Woodrow Wilson’s
Nov 08, 2016

Creating Story-Based, Narrative Content to Share Your Agency’s Mission

As human beings, we love stories. We like regaling our friends with tales from a recent road trip. We listen intently as grandma recounts that special moment she first met grandpa. Stories are how we relate to people. Stories help us form memories. Stories carry on tradition and culture from one generation to the next.
May 20, 2015