Julia Jackson

Julia Jackson is a Program Specialist and a member of the Digital Team at the Office of Communications and Public Liaison in the National Institute of Diabetes and Digestive and Kidney Diseases, part of the National Institutes of Health.

Becoming an Influencer with Your Audience: Quality vs. Quantity of Content

Regardless of the platform, industry or niche, you became a social media influencer in one of two ways: adopting early or promoting great content. Early adopters are willing to gamble on a new platform, try an untested strategy or set precedent for other users. The risk is in the understanding that they could fail publicly.

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Understanding Twitter Quality Filters for Content Strategy

In a move to win back users and improve the company’s image, Twitter introduced quality filters in August. They followed this move in November with an option to mute certain words. These changes will have larger ramifications for federal agencies, who will need to focus on quality of content in order to retain their audience

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