Profile image forVictoria Bitzer-Wales

Victoria Bitzer-Wales

she/ella

NINDS |
victoria.bitzer-wales@nih.gov

Victoria Wales has over 16 years of strategic integrated communications and is the chief of the Digital Communications Branch at the National Institute of Neurological Disorders and Stroke (NINDS)—one of the 27 Institutes and Centers of the National Institutes of Health (NIH).

News and Events

Letting Go of 85 Percent of Our Email Subscribers

Late last year, Business.USA.gov (BUSA) began transitioning its web presence to USA.gov and with its content, came its social media and email accounts. While transferring ownership of a Twitter account is fairly easy to do from a technical standpoint, transferring email ownership and tools is not. We had to tackle
Mar 13, 2017

Webinar Recap: Social Media + External Affairs = Outreach Success

Summary: How to leverage your resources to reach Spanish-dominant Hispanics online. A recent DigitalGov University (DGU) webinar provided an introduction to the intersection of two teams with different audiences reaching consensus on goals to maximize insight and outreach effectiveness. Social Media Outreach Goals What does social media outreach success look like? Success is when agencies
Nov 17, 2016

The Essentials of an Editorial Calendar

Anyone engaged in content marketing or content production probably owns a robust editorial calendar. A calendar that is quickly updated, helps keep deadlines and is flexible can serve as a helpful blueprint of your content activities for the year. At USAGov we cover a lot of topics and partner with many agencies. Having an editorial
Oct 24, 2016

#SomosSocial: 5 Keys for Government to Reach Hispanics Through Social Media

Hispanics are one of fastest growing demographics in the U.S. But like any demographic, there are important nuances to consider when connecting with this audience. Insight into your audience’s motivations, behavior and preferences is key for anyone trying to engage with the public. We know every day that more and more Hispanics are on social
Nov 05, 2015

Betting on email: How We’re Reaching Hispanics via Their Inbox

Driving visitors to a destination means reaching your users where they are at. In 2005, as part of the greater USA.gov marketing strategy, GobiernoUSA.gov launched an email program. These communications initially took the form of short blurbs that directed people to important site content and promoted other government information hosted by various federal agencies. From
Jun 23, 2015

Real Internationalization Isn’t Just Geographic: It’s Linguistic

Twenty years ago, the chances of watching an NBA game with commentary in a language other than English were small. Today, the NBA transmits games in 47 languages to 215 countries across the world. This is a perfect example of how organizations have evolved over time to meet the demands of their audiences. Evidence like
Jun 19, 2015

Social Media: Accessibility Issues and Solutions

The more public information is digitized, the more it lands on or sprouts from social media channels. This is why there needs to be a greater level of awareness and consideration for those who can benefit most from that information—people with disabilities—since they have the least access to it. Like many websites, social media platforms
Jun 30, 2014