Victoria Wales
GSA |
victoria.wales@gsa.gov
Victoria Wales has over 15 years of strategic integrated communications and public affairs experience, nine with the U.S. General Services Administration (GSA). At GSA’s Centers of Excellence (CoE), Wales oversees strategic communications and change management at customer agencies. She is currently detailed at the Department of Health and Human Services, Office of the Assistant Secretary of Public Affairs as a Digital Campaign Lead working on the COVID-19 and Flu Pandemic Public Education Campaign.
News and Events
15 posts
Marketing
Five Insider Secrets to Engaging Emails
During Federal Social Media Week we shared how email can be a powerful tool in your customer experience toolbox.
“The best way to define and develop solutions is to put the people dependent on those solutions at the center of your process.” — A look at how the Centers of Excellence (CoE) team is using human centered design in their work. — via The Centers of Excellence
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Marketing-as-a-Service: An Introduction to USAGov’s Partnership Toolkit
The USAGov team will talk about their new Partnership Toolkit and focus on how government agencies can partner with USAGov to market various programs and services.
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Responding to a Disaster: How USAGov Helped Shape the Digital Response in Puerto Rico
This interactive talk with a USAGov team member will highlight the digital response in Puerto Rico during and after Hurricane Maria.
Letting Go of 85 Percent of Our Email Subscribers
Late last year, Business.USA.gov (BUSA) began transitioning its web presence to USA.gov and with its content, came its social media and email accounts. While transferring ownership of a Twitter account is fairly easy to do from a technical standpoint, transferring email ownership and tools is not. We had to tackle
In a Marketing Minute: Connecting Teams, Promotions, and Ideas
Every first week of every month, USAGov’s marketing team sends an office-wide email newsletter to give an update on past and current marketing efforts and campaigns. It’s how we try to help keep the rest of the office in the know. The monthly newsletter can spur a content idea, a future marketing endeavor, and act
Webinar Recap: Social Media + External Affairs = Outreach Success
Summary: How to leverage your resources to reach Spanish-dominant Hispanics online. A recent DigitalGov University (DGU) webinar provided an introduction to the intersection of two teams with different audiences reaching consensus on goals to maximize insight and outreach effectiveness. Social Media Outreach Goals What does social media outreach success look like? Success is when agencies
Social Media Data Deep Dive: Turning Findings into Action
GobiernoUSA, just like USA.gov, is part of a unique effort with a large mission—to guide people to the government information and services they seek. We cover a lot of topics in Spanish via our website, social media platforms, email sends, and contact center. One of the communication channels we focus a lot of attention on
The Essentials of an Editorial Calendar
Anyone engaged in content marketing or content production probably owns a robust editorial calendar. A calendar that is quickly updated, helps keep deadlines and is flexible can serve as a helpful blueprint of your content activities for the year. At USAGov we cover a lot of topics and partner with many agencies. Having an editorial
Where Content and Marketing Meet: An email Case Study
Content marketing is everywhere and you’re hearing more about it every day—but how do you do it well? While content marketing can take many forms (articles, infographics, videos, and more), it shares a common purpose: providing useful content to attract new customers to your product or service. At USAGov, customized email messages to our subscribers
What do Mac & Cheese and Power of Attorneys Have in Common?
They ranked among our top three most popular emails in 2015. At USAGov, we know that email is often our #1 driver of traffic to our content, and nine out of 10 times it’s our go-to outreach tool for disseminating timely information. But doing email sends consistently and effectively isn’t always clear cut, especially when
#SomosSocial: Bilingual Twitter Chats—How to Do Them Effectively
There are 11.7 million + reasons to be on Twitter—the approximate number of Hispanics in the U.S. who are using the platform. And out of those 11.7 million, 43% tweet in English and in Spanish. Hispanics over index their counterparts when it comes to digital technologies and services, but how do you reach them and
#SomosSocial: 5 Keys for Government to Reach Hispanics Through Social Media
Hispanics are one of fastest growing demographics in the U.S. But like any demographic, there are important nuances to consider when connecting with this audience. Insight into your audience’s motivations, behavior and preferences is key for anyone trying to engage with the public. We know every day that more and more Hispanics are on social
Betting on email: How We’re Reaching Hispanics via Their Inbox
Driving visitors to a destination means reaching your users where they are at. In 2005, as part of the greater USA.gov marketing strategy, GobiernoUSA.gov launched an email program. These communications initially took the form of short blurbs that directed people to important site content and promoted other government information hosted by various federal agencies. From
Real Internationalization Isn’t Just Geographic: It’s Linguistic
Twenty years ago, the chances of watching an NBA game with commentary in a language other than English were small. Today, the NBA transmits games in 47 languages to 215 countries across the world. This is a perfect example of how organizations have evolved over time to meet the demands of their audiences. Evidence like
Young Entrepreneurs Hang Out With Government Virtually… and in Spanish
It’s a well-known fact that the Hispanic population is growing at a rapid pace, and among the areas seeing the most interest and growth is business. According to the Small Business Administration (SBA), there are more than 3 million Hispanic-owned businesses in the U.S. today, a number that is growing at three times the national
Social Media: Accessibility Issues and Solutions
The more public information is digitized, the more it lands on or sprouts from social media channels. This is why there needs to be a greater level of awareness and consideration for those who can benefit most from that information—people with disabilities—since they have the least access to it. Like many websites, social media platforms
