Katie Chan

Katie Chan is a librarian at the National Library of Medicine. She works on web analytics and site search for the National Library of Medicine’s website. .

Steps Towards SEO: Meta Descriptions on MedlinePlus

MedlinePlus is a consumer health website produced by the U.S. National Library of Medicine (NLM), available in both English and Spanish. As part of our Search Engine Optimization (SEO) strategy, we recently added meta descriptions to our health topic pages. A meta description is a short HTML attribute in the head tag that describes the contents of a

Read More →

Tips for Hallway Testing from NIH

Over the course of the last year, the National Library of Medicine (NLM) has sought to increase its use of usability testing to improve the user experience on our Web resources. To do this, we conducted hallway usability testing at the NIH Clinical Center on NLM’s site search feature. Our goal is to update the

Read More →

Past, Present, Future: Usability Testing at the National Library of Medicine

Usability testing has provided our organization many important insights to improve our Web presence. Since the early 2000s, the National Library of Medicine (NLM)’s Web teams have actively sought and used usability testing tools; we have run “full service” usability testing almost yearly for various Web properties

Read More →