Related Event: Create Once, Publish Everywhere Applied—HHS Content Models and Portability, Tuesday, April 18, 2017; register here. Create Once, Publish Everywhere (COPE) The U.S. Department of Health & Human Services (HHS) is sharing its content models and their related Drupal features for you to use on your sites. A content model is a representation of types of content and their inter-relationships. Content modeling takes content items and breaks them down into smaller structures, called content types.
Along with the New Year comes new buzzwords. Here are some that you are certain to hear about and see this year. Chatbot Short for ”chat robot,” a chatbot is a computer program that simulates human conversation, or chat, through artificial intelligence. They are commonly found on web sites and used to communicate with a person—you might have seen them on shopping sites as a customer service assistant. One well known example of a chatbot is ALICE (short for Artificial Linguistic Computer Entity), an open source, natural language chatbot that relies on artificial intelligence for human interaction.
Recently, OMB released M 17-06, Policies for Federal Agency Public Websites and Digital Services, which provides agencies with requirements, standards, and best practices for federal websites and digital services. This new policy might have some of us reflecting on our websites and applications to make sure we are in compliance. This task might seem overwhelming, but the following methodology might just serve as a much needed guide. Recently, we interviewed Sara Wachter-Boettcher, author of Content Everywhere: Strategy and Structure for Future-Ready Content.
I recently interviewed Daniel Kuhns, Web Manager at FEMA, about the site widgets and the FEMA app his organization has been developing. The widgets currently available include: FEMA App, Preparedness, Severe Weather, Private Sector, Kids Fire Safety, and Are you a Disaster Survivor. The FEMA App offers many features such as weather alerts, safety reminders, shelter information and contact information. This information can be very helpful in times of an emergency, and some of it, to include the safety tips, are available offline.
We recently interviewed Sara Wachter-Boettcher, author of Content Everywhere: Strategy and Structure for Future-Ready Content. Sara, a frequent conference speaker, runs a content strategy consultancy, and is the co-author of Design for Real Life. She has extensive experience consulting with major brands, universities, agencies, nonprofits, and others to make their content more memorable, manageable, and sustainable. How would you describe structured content? Most content on the web is unstructured, meaning it’s just a page with blobs of text on it.
As localities struggle with issues such as the Zika virus and the Opioid epidemic, gathering and disseminating trustworthy information can be daunting. But one group of Federal agencies and offices have come together to create a free and easy way to incorporate public health web content, images, video, microsites, data, and infographics into other sites, apps, and social media. Digital media syndication of science-based resources from the Department of Health and Human Services (HHS), Centers for Disease Control and Prevention (CDC), Food and Drug Administration (FDA), and the National Institutes of Health (NIH) can be combined with your ongoing activities and can help coordinate health messaging for maximum impact and reach.
No Longer an Idea of the Future, Artificial Intelligence Is Here and You Are Probably Already Using It
It might surprise some of you to know that artificial intelligence (AI) is already in use and a routine part of our daily lives, but we leverage this technology when we use our smartphones or other devices to ask Apple’s Siri, Microsoft’s Cortana, Google Now, or Amazon’s Alexa a question to get the facts or data we are looking for. Using your voice, you can say, “Where’s the nearest gas station?
One of the biggest challenges in implementing a new technology or process is change. Change creates a multitude of feelings; for some it is apprehension and uncertainty, while for others it is excitement and acceptance. Change management is defined as “a systematic approach to dealing with change, both from the perspective of an organization and the individual.” Creating a Culture of Change Change agents are people willing to push for enhancement.
****We have previously written about microsites in the federal government. A microsite is a small collection of web pages—a subset of an organization’s full website. Partners can embed microsites that present curated information on a specific topic or campaign directly within their own websites. And perhaps best of all, microsites that are API-enabled are maintained and updated by the source organization so that when updates are made, those updates are automatically made on partner sites in real time.
The idea of portable content is nothing new. Content needs to be mobile ready, responsive, and readily consumed by tools such as the Internet of Things (IoT)—a proposed development of the Internet in which everyday objects have network connectivity, allowing them to send and receive data. Developers need to stop creating fixed, single-purpose content and start making it more future-ready, flexible, and reusable. Two significant factors assist in portability are information architecture (IA) and content strategy (CS).
****Gray Brooks of GSA gave us a great definition of APIs in the DigitalGov University (DGU) presentation, Introduction to APIs. He described APIs as “Application Programming Interfaces, or APIs, are web services that allow people to more easily consume content and data in multiple ways—via mobile devices, mobile apps, innovative mash-ups, and much more.” Simply put, “APIs are a better way to get government information and services into the hands of the people who need them.
In early April, the National Institutes of Health put out a call for images highlighting NIH-funded scientific research. The image call was posted on the NIH image gallery website and advertised through the NIH Public Information Officers (PIO) Network. The NIH Image Gallery, which averages 6,000 views per day, features free-to-use images for the general public, educational institutions, and news media. Through the sharing of images, NIH hopes to distribute educational information, increase public outreach, and expand awareness of the scientific discoveries and breakthroughs being made by NIH-funded research.
We have written about syndication and its successes before. The content offerings of the HHS Syndication Storefront have recently grown. The National Institute of Heart Lung and Blood Diseases (NHLBI), part of the National Institutes of Health (NIH), is the latest to add content into the system. Now you can directly syndicate content items such as the “DASH Eating Plan,” a “Description of High Blood Pressure,” to an article outlining “Coronary Heart Disease.
Lately, we have been hearing a lot about microsites—CDC’s Zika Virus microsite provides up-to-date information on the virus—but the big question is: What are they? A microsite is a single or small collections of pages that are meant to encourage user interaction while conveying information. A microsite has the power to educate consumers regarding a specific topic or just highlight a campaign. Microsites are separate from an organization’s full website and are dedicated to serving one purpose—thus eliminating the clutter and distractions that come with a full website.
You may have heard some chatter about syndication but thought to yourself—sounds good but does it really work? The answer is—Absolutely!! Here is your Proof NIH News in Health is a monthly newsletter that has recently been syndicated. Since syndication, the newsletter’s content can be found on multiple websites. These websites include state and local governments, non-profit groups and private companies. Here is an example of the newsletter on the NIH website.
Open and structured content models assist in the dissemination of information to various devices and media types. In the age of smartphones, tablets, social media tools, syndication and websites, the need for modular content is growing. How can you make your content adaptive to all of these mediums? Open and structured content models can help you create content that is platform-agnostic, format-free and device independent. Because, as Ann Mulhay, ex-CEO of Xerox succinctly puts it:
We are pleased to announce the beginnings of a new Syndication.Net/Sharepoint module for the Department of Health and Human Services (HHS) Syndication Storefront. The collaborative effort between HHS and National Institutes of Health’s (NIH), National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK) teams will eventually enable .NET content management system users to publish content directly in the HHS digital media syndication storefront. How did they do it, and what’s next?
Looking for health or science related images? The National Institutes of Health (NIH) recently launched the NIH Image Gallery on Flickr. The Image Gallery offers a wide variety of scientific, biomedical and disease related imagery as well as photos of NIH leadership, labs, buildings and major historical events. Additionally, you can find NIH infographics, b-roll, and the latest research images. The Flickr site was developed as a means to distribute images to the press and public while ensuring proper license, permissions and copyright protections are documented.
Content syndication is an easy and cost-free way for you to add credible NIH health research information directly to your website. When NIH updates its content, those updates display immediately on your website through syndication, providing timely information for your audiences. Content syndication allows you to maintain the look and feel of your website while supplementing your information with critical, relevant content from NIH. Now you can pull the latest NIH grant content directly into your site.
Spread the Word about Clinical Trials! As we have recently seen with the Ebola outbreak, clinical trials are immensely important to medical advancement and treatment. The National Institutes of Health (NIH), in conjunction with the Centers for Disease Control and Prevention, has developed a new syndication tool to disseminate NIH Clinical Trials information. This effort will help recruit, educate and promote the efforts of NIH Clinical Trials. The content of the media player displays basic information on clinical trials, related videos and how to find a clinical trial to participate in.
Several federal agencies and offices have worked together to create a free and easy way for public health partners to incorporate our Web content, images, video, data, and infographics into other sites, apps, and social media. Through digital media syndication, the science-based resources of the Department of Health and Human Services (HHS), Centers for Disease Control and Prevention (CDC), Food and Drug Administration (FDA), and the National Institutes of Health (NIH) can be combined with your ongoing activities at the state and local levels, and can help coordinate health messaging for maximum impact and reach.