Research

News and Events on Research

224 posts

Code.gov User Interviews — What We Learned

This post was originally published by Code.gov on Medium. It’s been a year since the federal government published the Federal Source Code Policy, which created the foundation for Code.gov. In honor of the policy’s anniversary, we checked in with our users to learn more about them, their needs, and the challenges they face. Our users
Sep 05, 2017

Shedding Light on Underserved Users through Research

How user interviews helped spotlight the needs of a previously forgotten group. We may not like to admit it, but, most web services or sites have users that (for whatever reason) just aren’t well understood—and in turn, not well served. Conducting user interviews and making sure you get good participation from those groups can help
Aug 17, 2017

Improving Customer Experience with Digital Personas

Keeping the customer’s needs front and center is important when developing new digital tools. We recently developed a set of user personas as part of our work to establish a more robust—and data informed—understanding of the individuals that engage digitally with the National Archives (NARA). User personas are fictional, but realistic representations of key audience
Jun 20, 2017

A Complete Redesign with You in Mind

We’re excited to launch a complete redesign of USDA.gov featuring stronger visual storytelling components, a more modern user-experience with easy to find services and resources, and to top it off, a completely mobile-friendly design. Through careful planning, thoughtful design, and a primary focus on user experience and usability, we’ve taken the best of government and industry
Mar 29, 2017