Kelley Holden

Kelley Holden has been working on the Digital Analytics Team over at the Consumer Financial Protection Bureau since March 2014. She and her team are passionate about web analysis and data, and want to share their knowledge with others who are looking for a simple and easy tool for their analytics needs.

News and Events

We know there are many ways to use A/B testing to inform decision making at your agency – this is a quick introduction on the many ways CFPB has used it to improve UX across their website.

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Hosted by Digital.gov and the TTS Research Guild, Digital.gov

Kelley Holden

We’ve teamed up with our friends at CFPB to bring you a two-part series on A/B Testing.

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Hosted by Digital.gov and the DAP

Kelley Holden

We’ve teamed up with our friends at CFPB to bring you a two-part series on A/B Testing.

Watch Video

Hosted by Digital.gov and the DAP

Kelley Holden

This online event will focus on how to track specific events and write JavaScript to maximize the tag manager experience

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Hosted by Digital.gov and the Digital Analytics Program

Seeing States the Right Way: How to Weigh Data by Population

One large issue my team has run into when analyzing and reporting data across different states is knowing whether sessions within an area are higher due to more interest, or a larger population. Time after time, we see the states with the largest populations show up with the largest amount of traffic, like the graph

Kelley Holden

Mar 11, 2016

Guidance for U.S. government websites and social media for:

Kelley Holden

News and Events

An Introduction to the A/B Testing Community of Practice

DAP Learning Series: Basics of A/B Testing Part 2

DAP Learning Series: Basics of A/B Testing Part 1

DAP Learning Series: Writing Custom JavaScript for Tag Managers

Seeing States the Right Way: How to Weigh Data by Population