Photo:Kelley Holden

Kelley Holden

Kelley Holden has been working on the Digital Analytics Team over at the Consumer Financial Protection Bureau since March 2014. She and her team are passionate about web analysis and data, and want to share their knowledge with others who are looking for a simple and easy tool for their analytics needs.

News and Events

1 posts

Video

DAP Learning Series: Basics of A/B Testing Part 2

We’ve teamed up with our friends at CFPB to bring you a two-part series on A/B Testing.
Nov 07, 2018
Video

DAP Learning Series: Basics of A/B Testing Part 1

We’ve teamed up with our friends at CFPB to bring you a two-part series on A/B Testing.
Nov 01, 2018
Video

DAP Learning Series: Writing Custom JavaScript for Tag Managers

This online event will focus on how to track specific events and write JavaScript to maximize the tag manager experience
Sep 20, 2018

Seeing States the Right Way: How to Weigh Data by Population

One large issue my team has run into when analyzing and reporting data across different states is knowing whether sessions within an area are higher due to more interest, or a larger population. Time after time, we see the states with the largest populations show up with the largest amount of traffic, like the graph
Mar 11, 2016