DAP Learning Series: Basics of A/B Testing Part 2

Wednesday, November 07, 2018 2:00 PM – 3:00 PM ET

Hosted by DAP and DigitalGov University

The Digital Analytics Program (DAP) Learning Series is designed to increase your skills and understanding of DAP’s implementation of Google Analytics in the government.

We’ve teamed up with our friends at CFPB to bring you a two-part series on A/B Testing. Join us to hear Kelley Holden of the Consumer Financial Protection Bureau (CFPB) explain how they use A/B testing tools to test and improve User Experience on their site! Part 1 (and Part 2 after the webinar is over) will be available on our YouTube Analytics Playlist.

What you’ll learn:

  • What A/B Testing is and why it’s useful
  • How CFPB runs tests on their pages
  • How to use information from your tests to make positive UX changes

The Digital Analytics Program (DAP) offers advanced, easy web analytics to federal agencies. DAP is run by the Office of Products and Programs in the GSA.