DAP Learning Series: Basics of A/B Testing Part 2

Wednesday, November 07, 2018 2:00 PM – 3:00 PM ET

Hosted by Digital.gov and the DAP

The Digital Analytics Program (DAP) Learning Series is designed to increase your skills and understanding of DAP’s implementation of Google Analytics in the government.

We’ve teamed up with our friends at CFPB to bring you a two-part series on A/B Testing. Join us to hear Kelley Holden of the Consumer Financial Protection Bureau (CFPB) explain how they use A/B testing tools to test and improve user experience on their site!

What you’ll learn:

  • What A/B Testing is and why it’s useful
  • How CFPB runs tests on their pages
  • How to use information from your tests to make positive UX changes

Parts 1 and 2 are available on our YouTube Analytics Playlist.

The Digital Analytics Program (DAP) offers advanced, easy web analytics to federal agencies. DAP is run by the Office of Products and Programs in the GSA.

In this talk

Originally posted by Kelley Holden on Nov 7, 2018