Multimedia

Use a combination of media formats to create impactful experiences.

News and Events on Multimedia

77 posts

Five Ways That Video Will Continue to Evolve on Facebook

The medium is the message. Marshall McLuhan In a little over a year, Facebook video went from simply being one of the content types that could be shared to the user timeline to a 8B video views per day powerhouse that’s also a huge priority for Mark Zuckerberg. We’ve heard about the big numbers from digital native
Jun 08, 2016

Storytelling in a Digital World

The art of storytelling has been around since the dawn of mankind. Storytelling remains relevant today, and a recent effort by the Environmental Protection Agency (EPA) shows how agencies can use storytelling to showcase great projects while also teaching employees new communication strategies. Over the past year, Chris Reed, an environmental protection specialist in EPA’s
May 06, 2016

The Content Corner: Four Ways to Help Your Content Stand Out

When discussing trends for 2016, I made some mention of the content overload that started in 2015 but will certainly increase in 2016. Contently recently found that organizations created 73% more content in 2015 than in 2014. I see no reason why that number will decline in 2016, especially as content becomes the beast of
Feb 01, 2016

Get More Health Content for Your Websites, Apps, and Social Media

Several federal agencies and offices have worked together to create a free and easy way for public health partners to incorporate our Web content, images, video, data, and infographics into other sites, apps, and social media. Through digital media syndication, the science-based resources of the Department of Health and Human Services (HHS), Centers for Disease Control and
Nov 10, 2014

A Picture Is Worth a Thousand Tokens

Increasingly, we’ve noticed that our agency customers are publishing their highest quality images on social media and within database-driven multimedia galleries on their websites. These sources are curated, contain metadata, and have both thumbnails and full-size images. That’s a big improvement in quality over the images embedded within HTML pages on agencies’ websites. After some
Oct 28, 2014

Recap of Social Digital Search Webinar

Content is no longer limited to .gov sites. As mentioned in a recent blog post, Sharing is Caring, Adding Social Media Accounts to Search, DigitalGov Search uses Flickr, Instagram, and YouTube to populate image and video search results. On September 30, 2014, I presented with Justin Herman from the Social Media Community of Practice about: What
Oct 14, 2014