Get More Health Content for Your Websites, Apps, and Social Media

Nov 10, 2014
Graphic of health news content displayed on a tablet.

Several federal agencies and offices have worked together to create a free and easy way for public health partners to incorporate our Web content, images, video, data, and infographics into other sites, apps, and social media. Through digital media syndication, the science-based resources of the Department of Health and Human Services (HHS), Centers for Disease Control and Prevention (CDC), Food and Drug Administration (FDA), and the National Institutes of Health (NIH) can be combined with your ongoing activities at the state and local levels, and can help coordinate health messaging for maximum impact and reach.

This service is offered under the umbrella project called Content Services (CS)—a cumulative effort pulled together across HHS to disseminate information to other federal agencies, state and local health departments, and the public.

Q: What Does this Really Mean?

A: Convenient and Free Access to Valuable Digital Tools

High-quality content and multimedia developed at the federal level can be used locally in a number of ways and is designed to be easily distributed through your existing channels.

Freely use our:

  • Web content
  • Images and infographics
  • Videos and podcasts
  • Selected data sets.

In your local websites, apps, and social media profiles:

  • Syndicated content from federal sources displays unbranded within your site’s structure, maintaining your site’s look-and-feel. Content is automatically updated at the source, leaving you free to focus on other priorities.
  • Images and infographics are science-based and formatted for quick dissemination on your social profiles, like Facebook and Twitter.
  • Videos and podcasts can be easily added to your YouTube, Flickr, and Pinterest profiles.
  • Data visualizations bring timely federal and state data to you, and are also automatically updated.

Q: Do I Need It?

A: Yes! Expand Your Reach, Engage Your Audiences, and Save Time & Money

  • This is a valuable opportunity to do more with less.
  • Expand your public health impact with high-quality multimedia and science-based content provided by trusted partners.
  • Find and use timely social and digital content from a growing communications library for your existing initiatives.
  • Worry less about content development and upkeep with automatically updating, low-maintenance tools.

Health Content for Syndication

Q: Sounds Great! How Do I Get Started?

A: Three Easy Steps to More Health Content

These resources are offered through federal digital media syndication sites that are easy to use, regardless of your technical expertise or size of your team. When you syndicate content, automatic updates mean minimal maintenance on your part, and technical assistance and support mean help is always available.

  1. Register at these sites and get anytime access to high-quality content, plus alerts when new content is added.
  2. Discover content by browsing digital products from across government agencies that can be integrated into your own sites and applications.
  3. Send feedback to tell us how the system can be improved, new types of content you want to see included, or contact us with questions.

Still not convinced about the benefits?

Think about it, Content Syndication (CS) allows:

  • Content Re-use
    • Leverage inter-agency content to reduce overhead and streamline content channels
  • Audience Retention
    • Retain and grow audiences based on content
  • 24/7 Content
    • Deliver content to your audience where, when, and how they want to consume it

Why is this being done?

The goal of the effort is to meet the standards of the Digital Strategy.

  • Provide access to digital government information and services anywhere, anytime, on any device
  • Procure and manage devices, applications, and data in smart, secure and affordable ways
  • Unlock the power of government data to spur innovation

Additionally, CS works to further the agenda of the Open Government Initiative. The API and available services offer transparency and encourage participation and collaboration.

The infographic below depicts the process of content syndication.

CDC content syndication infographic sketch

Want to Participate?

The workgroup convened based on an effort from CDC to syndicate their Web content during the H1N1 outbreak. Now, the group is a a collaborative effort from several HHS organizations and is growing. It consists of team members from CDC, HHS, NIH, FDA. The group is quickly growing with interest from the Centers for Medicare & Medicaid Services (CMS), General Services Administration (GSA), Census and Social Security.

You can find more information on the group. The site also contains promotional materials that might offer more information. These factsheets and posters are used at conferences and presentations about the HHS digital media syndication project, and are geared toward external partners including state and local health departments, non-profit organizations, and commercial organizations.

  • Partnering for Public Health
  • Health Content for Websites, Apps, and Social Media
  • Digital Media Syndication Infographic

Who Should I Contact?

For more information on CS please contact the members of the workgroup.

More Information

Recent articles on the effort: