Analytics

Join us for a live demonstration of a real site analysis - from defining website mission, goals, and KPIs, to pulling reporting to better understand site performance.

We know there are many ways to use A/B testing to inform decision making at your agency – this is a quick introduction on the many ways CFPB has used it to improve UX across their website.

A deep dive into behavior reporting to help DAP users understand how to use it and what are the pitfalls.

In this webinar, we’ll review the acquisition reporting section in-depth, and discuss usefulness of reports and where there may be gaps in data.

Build upon your audience report knowledge and learn how to leverage these reports to better understand your audience.

What are some examples of misunderstood metrics, and how and when should you use them? We’ll talk about these metrics and their potential misinterpretations and pitfalls.

We’ll talk to members of various agencies to find out how analytics programs and tools are governed at that agency.

Learn how Analytics.usa.gov, the public window into how the public interacts with federal government websites, uses an API and allows you to query data in machine-readable formats.

We’ll demo the Advanced Analysis tool and show how you can use it to better understand your data and create drag-and-drop reports!

In this webinar, Freddie Blicher, an analyst for the Digital Analytics Program, will discuss how to think about sessions and unique pageviews in reporting and content analysis.

For this event, DAP has partnered with the fine folks who run the Federal Privacy Council’s Tech Tuesday Series to teach us how to measure, analyze, and improve experiences for users visiting privacy pages on your agency websites.

Session two of the Digital Analytics Program and CFPB's two-part series on A/B Testing and user experience.

Session one of the Digital Analytics Program and CFPB's two-part series on A/B Testing and user experience.

This online event will cover the Goals feature in Google Analytics.

This online event will focus on how to track specific events and write JavaScript to maximize the tag manager experience

This online class will provide an introductory training on how to use Digital Analytics Program (DAP) google analytics data.

This online event will cover how to check if behaviors change when people are using keystrokes to click, which might give insight into how users with disabilities interact with your site

This online class will dive deeper into the benefits of integrating Google Search Console with your independently managed Google Analytics account

This half-day online class will expand upon the basics of Google Analytics.

This online event will cover how to create a campaign URL in Google Analytics and how to effectively implement it.