How to choose the right metrics for your intranet
Explore key metrics to optimize your agency’s intranet to foster improved user engagement, experience, and overall satisfaction.
Analytics
Measure and plan your site performance with analytics best practices and tools.
More News and Events on Analytics
84 posts
Building Beta: The Foundation
The USAGov program has been developing a new iteration of our bilingual sites, USA.gov and USAGov en Español. In the process of building beta.USA.gov and beta.USA.gov en Español, we’ve been rethinking our work style and priorities. Follow the “Building Beta” series to learn how we’re reimagining the way we approach product management, usability, accessibility, content creation, analytics, and outreach. — via USA.gov
Three Tips for Using Facebook and Instagram Stories
At USA.gov and USAGov en Español, we’re always looking for better ways to connect people to government information through social media. Using stories has helped us increase our engagement rate and our number of followers as we deliver helpful information to people. Stories may be a good addition to your agency’s social media strategy, too. These three tips can help you get started. — via USA.gov
Web Managers & Web Analytics
Continuously improve your website by using customer feedback and web analytics: An IRS case study
Get tips and lessons learned from the Internal Revenue Service on how they collect user feedback and use web analytics to improve applications.
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2023
Sunsetting Go.USA.gov: Final User Statistics
The digital landscape has changed significantly since we launched the Go.USA.gov service in 2009. Over the last two years the team looked carefully at the program holistically, taking into consideration the future of the program, the current landscape related to using shortened URLs and alignment with strategic business goals. In early 2022 we made the difficult decision to initiate steps to sunset the service. — via USA.gov
6 Important Factors To Consider for Digital Advertising in Government
The Federal Communicators Network community shares how agencies can approach digital advertising.
Webinar Recap: How to Measure Effectiveness of Your Digital Outreach and Communications
Panelists shared their experiences, lessons learned, and best practices for what works in federal government agencies that have robust programs reaching a diverse American public.
Federal Communicators Network
How Effective Is Your Communication?
Join us to learn about best practices for measuring communication and outreach efforts.
2022
Announcing Data Governance Charter Templates
Announcing Data Governance Charter Templates—As a part of our Resources and Advisory Support collection, the Data and Analytics (DA) team in the Centers of Excellence (CoE) has released three charter templates that can help federal agencies set up data governance groups and an Office of the Chief Data Officer. We developed these charter templates based on our experiences working with chief data officers (CDOs) and data practitioners across the federal government. These charters are designed to help federal government agencies set up data governance bodies to better use agency data securely and strategically. Although the charter templates don’t represent or constitute official guidance, they’ll help jump start your effort to build data governance structures within your agency. Tailor them to meet your agency’s specific needs. — via The Centers of Excellence
Sunsetting Go.USA.gov: Frequently Asked Questions
Sunsetting Go.USA.gov: Frequently Asked Questions—For more than a dozen years, government employees have used the Go.USA.gov URL shortening service to turn long government and military URLs into more manageable short URLs. On September 18, 2022, the U.S. General Services Administration (GSA) will sunset Go.USA.gov. If you’re a Go.USA.gov user, these answers to common questions can help you know what to do to prepare for the end of the service. — via USA.gov
Learn how to overcome resistance to data analytics and visualization, ask the right questions, and improve customer experience.
2022
Celebrating Digital.gov Communities: 2021 in Review
Happenings, milestones, and data points from the past year.
Building a Tech Career in Government
Starting a civic tech career in government is not as unusual as you think. Current GSA employees share how they are building theirs.
In this second part of our analytics case study series, we’ll address how to pull reporting and conduct analysis through the lens of your analytics strategy.
2021
In this two-part Analytics Case Study, we’ll speak with the GSA’s FedRAMP team about their analytics strategy, data collection, reporting, and subsequent decision-making for a new site launch.
2021
The federal web in the year of COVID-19
The past year was like no other. We take a look at how it affected federal website traffic and search data.
DAP Learning Series
Tag Managers Part 2: Configuration Framework
This session will help DAP users configure and use their tag manager, to augment their reporting on more advanced interactions with their websites.
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2021
DAP Learning Series
Tag Managers Part 1: The Data Layer
This session will help the audience expand analysis capabilities by using the tag manager data layer!
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2021
Become a DAP Certified Analyst
Become a DAP Certified Analyst—The Digital Analytics Program (DAP) now offers the opportunity to become a DAP Certified Analyst. Prospective analysts must complete the DAP Certification Exam with a score of 80 percent or better. The exam is 50 questions and is multiple choice. Prospective analysts can take the exam more than once. — via Digital Analytics Program
This presentation lays out USPS.com’s continuous improvement approach and how it combines analytics and customer feedback with iterative heuristic reviews, design, and usability testing to monitor, improve, and evolve the USPS.com CX.
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2020
