The Digital Analytics Program (DAP) Learning Series is designed to increase your skills and understanding of DAP's implementation of Google Analytics in the government.

This advanced training is for people currently using or interested in using tag managers to deploy DAP and/or Google Analytics. We’ll have presenters from different agencies to get custom in learning how to track specific events and write JavaScript to maximize the tag manager experience.

You’ll learn:

• How custom script tags work in tag managers
• About examples of things you can track with custom scripts
• How to write some basic custom javascript for tags

The Digital Analytics Program (DAP) offers advanced, easy web analytics to federal agencies. DAP is run by the Office of Products and Programs in the GSA.

• Learn more about DAP
• Getting Started
• View digital analytics training videos
• Contact the DAP team