Kelley Holden

In this talk, we will provide better understanding of how CFPB conducts email A/B testing, see examples of email A/B tests, and discuss lessons learned.

We know there are many ways to use A/B testing to inform decision making at your agency – this is a quick introduction on the many ways CFPB has used it to improve UX across their website.

Session two of the Digital Analytics Program and CFPB's two-part series on A/B Testing and user experience.

Session one of the Digital Analytics Program and CFPB's two-part series on A/B Testing and user experience.

This online event will focus on how to track specific events and write JavaScript to maximize the tag manager experience