Social Media

Use social media to effectively communicate with your audience.

More News and Events on Social Media

332 posts

The Content Corner: Facebook Expands Access to Instant Articles

As I begin to wind down my time at The Content Corner, I have realized that one of my biggest content concerns uncovered during my tenure is digital sharecropping. The recent announcement from Facebook that they will soon open their Instant Articles publishing capability to everyone was reason enough for me to revisit the topic

Feb 29, 2016

New U.S. Digital Registry Authenticates Official Public Service Accounts

Whether for voter registration, health services or questions about taxes, trusting what and who you engage with online is critical. We’d like to introduce to you a new API-generating repository for official third-party sites, social media platforms and mobile apps in the United States federal government that can help you

Feb 03, 2016

A 2016 Look Ahead: What’s on the Horizon for Digital Government?

With January, and the tearing off of the old calendar, comes the annual taking stock of where we’ve been in the last year and where we can go in the year ahead. So for this month’s editorial theme, we’re taking a closer look at what we think 2016 will bring for digital government—from mobile and

Jan 12, 2016

The beginning of a new year is generally a time where people on a personal and professional level look ahead and prognosticate. When it comes to almost any digital media, the one thing we can be certain of is that the pace will quicken, the offerings will expand, and something totally unexpected will jump out

Jan 11, 2016

Digging Into the Data of Our Customer Survey

As a follow-up to the recent post about our annual customer satisfaction survey, we wanted to dig into the data and share some of the overall results to give you some more insights into how we’re using your feedback to improve our programs and services.

Jan 05, 2016

DigitalGov’s 2015 Year in Review

As we look ahead to 2016, we wanted to take a minute to look at our most popular content in 2015 and reflect on our second year. This was a big year for DigitalGov as we saw our session traffic nearly double and our weekly and daily email subscribers increase by 15%.

Dec 31, 2015

Twitter Town Hall Tips from the VA

I work for the Department of Veterans Affairs in a national benefits office that oversees Veterans life Insurance programs. Our office has held a couple of successful Twitter Town Halls. They get a little smoother each time because we make a point of adjusting our style based on our lessons learned. After answering a question

Dec 18, 2015

Once Upon a FOIA Request: How You Can Open Public Records

Like many of you, we watched with great interest this week when a citizen submitted a Freedom of Information Act (FOIA) request to the Federal Bureau of Investigation (FBI) asking them to release to the public Wu-Tang Clan’s album, Once Upon a Time in Shaolin. While official sources explain that the desired outcome is not possible

Dec 18, 2015

How do you capture millennial and Hispanic eyes? Through their hands. (More specifically: their mobile devices, and the social apps within!). AdAge recently analyzed a study from Nielsen’s Homescan panel which found that in a typical month, 12.2% of millennials can only be reached through TV (looking at the top 10 networks only) versus 14.2%

Dec 01, 2015

Engage the Community with Visual Greatness

The power of using social media to find and create images can be overwhelming. What image do I post? How can I get more followers when I don’t have animals or pretty pictures to share? All good questions. The fact is, no matter what your agency does you can find a visual way to tell

Nov 13, 2015

Creating Connection with Instagram

I’ve been thinking a lot about Instagram lately. It’s pretty big, especially among the younger populations (AKA. Millennials). Actually, from what I can tell, it’s pretty big with lots of different age groups, genders, and ethnicities; and it’s growing every day. Full disclosure: I use Instagram in my personal

Nov 10, 2015

USCIS Twitter Office Hours

On September 1, U.S. Citizenship and Immigration Services (USCIS) hosted our first Twitter Office Hours, a Twitter chat for USCIS customers. The purpose of this pilot event was to offer our customers a different way to engage with us. We aimed to leverage Twitter to answer questions on our agency’s programs and policies and to

Nov 06, 2015

#SomosSocial: 5 Keys for Government to Reach Hispanics Through Social Media

Hispanics are one of fastest growing demographics in the U.S. But like any demographic, there are important nuances to consider when connecting with this audience. Insight into your audience’s motivations, behavior and preferences is key for anyone trying to engage with the public. We know every day that more and more Hispanics are on social

Nov 05, 2015