Social Media

The Content Corner: Facebook Expands Access to Instant Articles

As I begin to wind down my time at The Content Corner, I have realized that one of my biggest content concerns uncovered during my tenure is digital sharecropping. The recent announcement from Facebook that they will soon open their Instant Articles publishing capability to everyone was reason enough for me to revisit the topic

Tyrus Manuel

Feb 29, 2016

Preliminary Results from USAGov’s Voter Registration Partnership with Facebook

The first phase of our partnership with Facebook included Facebook “megaphones” being rolled out in a handful of states with rapidly approaching voter registration deadlines. Facebook’s megaphone is a featured box that is displayed at the top of all user’s News Feeds. (You may recall seeing these after certain disasters giving users the option to

Jessica Milcetich

Feb 09, 2016

New U.S. Digital Registry Authenticates Official Public Service Accounts

Whether for voter registration, health services or questions about taxes, trusting what and who you engage with online is critical. We’d like to introduce to you a new API-generating repository for official third-party sites, social media platforms and mobile apps in the United States federal government that can help you

Justin Herman

Feb 03, 2016

A 2016 Look Ahead: What’s on the Horizon for Digital Government?

With January, and the tearing off of the old calendar, comes the annual taking stock of where we’ve been in the last year and where we can go in the year ahead. So for this month’s editorial theme, we’re taking a closer look at what we think 2016 will bring for digital government—from mobile and

Andrea Sigritz

Jan 12, 2016

The Content Corner: Content Trends for 2016

The beginning of a new year is generally a time where people on a personal and professional level look ahead and prognosticate. When it comes to almost any digital media, the one thing we can be certain of is that the pace will quicken, the offerings will expand, and something totally unexpected will jump out

Tyrus Manuel

Jan 11, 2016

#SomosSocial: Bilingual Twitter Chats—How to Do Them Effectively

There are 11.7 million + reasons to be on Twitter—the approximate number of Hispanics in the U.S. who are using the platform. And out of those 11.7 million, 43% tweet in English and in Spanish. Hispanics over index their counterparts when it comes to digital technologies and services, but how do you reach them and

Victoria Bitzer-Wales

Jan 08, 2016

DigitalGov’s 2015 Year in Review

As we look ahead to 2016, we wanted to take a minute to look at our most popular content in 2015 and reflect on our second year. This was a big year for DigitalGov as we saw our session traffic nearly double and our weekly and daily email subscribers increase by 15%. DigitalGov was also

Andrea Sigritz

Dec 31, 2015

Twitter Town Hall Tips from the VA

I work for the Department of Veterans Affairs in a national benefits office that oversees Veterans life Insurance programs. Our office has held a couple of successful Twitter Town Halls. They get a little smoother each time because we make a point of adjusting our style based on our lessons learned. After answering a question

Melodee Mercer

Dec 18, 2015

Once Upon a FOIA Request: How You Can Open Public Records

Like many of you, we watched with great interest this week when a citizen submitted a Freedom of Information Act (FOIA) request to the Federal Bureau of Investigation (FBI) asking them to release to the public Wu-Tang Clan’s album, Once Upon a Time in Shaolin. While official sources explain that the desired outcome is not possible

Justin Herman

Meredith Stewart

Dec 18, 2015

How to Manage Multimedia Assets: What Peace Corps Is Doing to Grow Its Photo and Video Archives

When Alex Snyder started working at Peace Corps a few years ago, he had an opportunity to explore a new platform for housing their digital assets. As a professional photographer himself, he saw the value in focusing on visual elements and making those more accessible. He focused on making the library about photos, video and

Danielle Brigida

Dec 04, 2015

Fascinating Geysers on the NPS Yellowstone Geysers App

Geological phenomena such as steaming mud craters, bubbling mud pools, hot springs and geysers are some of the exhilarating features of a geo-thermal wonderland. Old Faithful in Yellowstone National Park falls into this category. If you are planning a visit to

Nirmala Ramprasad

Dec 03, 2015

Trends on Tuesday: Facebook, TV and How to Reach Millennials and Hispanics

How do you capture millennial and Hispanic eyes? Through their hands. (More specifically: their mobile devices, and the social apps within!). AdAge recently analyzed a study from Nielsen’s Homescan panel which found that in a typical month, 12.2% of millennials can only be reached through TV (looking at the top 10 networks only) versus 14.2%

Ashley Wichman

Dec 01, 2015

Interested in Using the New Poll Feature on Twitter? Here’s What You Need to Know!

Twitter polls allow you to tweet out simple A or B style opinion polls. These polls can spark some great engagement, but you’ll want to keep a few things in mind before getting started: To stay within the social media

Mary King

Nov 16, 2015

Engage the Community with Visual Greatness

The power of using social media to find and create images can be overwhelming. What image do I post? How can I get more followers when I don’t have animals or pretty pictures to share? All good questions. The fact is, no matter what your agency does you can find a visual way to tell

Danielle Brigida

Nov 13, 2015

Creating Connection with Instagram

I’ve been thinking a lot about Instagram lately. It’s pretty big, especially among the younger populations (AKA. Millennials). Actually, from what I can tell, it’s pretty big with lots of different age groups, genders, and ethnicities; and it’s growing every day. Full disclosure: I use Instagram in my personal

Alyson Olander

Nov 10, 2015

USCIS Twitter Office Hours

On September 1, U.S. Citizenship and Immigration Services (USCIS) hosted our first Twitter Office Hours, a Twitter chat for USCIS customers. The purpose of this pilot event was to offer our customers a different way to engage with us. We aimed to leverage Twitter to answer questions on our agency’s programs and policies and to

USCIS Staff

Nov 06, 2015

Hispanics are one of fastest growing demographics in the U.S. But like any demographic, there are important nuances to consider when connecting with this audience. Insight into your audience’s motivations, behavior and preferences is key for anyone trying to engage with the public. We know every day that more and more Hispanics are on social

Leilani Martinez

Jessica Milcetich

Edgardo Morales

Victoria Bitzer-Wales

Nov 05, 2015

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